Senior Martech Engineer: Personalization at Scale

Referral Job Portal; Orlando (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Universal Orlando Resort seeks a Senior Developer for DDM Development & Campaign Automation to deliver personalized, omnichannel customer communications at scale using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud. You will build, test, and deploy emails, push, SMS, and related messaging channels while driving automation and operational efficiency across high-volume campaigns.

This role requires hands-on HTML/CSS and dynamic content, strong collaboration with Product, Marketing,

Qualifications

• Strong expertise in customer journey orchestration across email, SMS, and push channels.
• Experience with Adobe Marketing Platform and Salesforce Marketing Cloud.
• Hands-on HTML/CSS and dynamic content.
• Able to translate data/segmentation into scalable solutions.

Responsibilities

• Implement and manage omnichannel campaigns across email, push, and SMS.
• Develop scalable personalization using dynamic content and real-time attributes.
• Build, QA, and deploy campaigns meeting quality and compliance standards.
• Collaborate with Product, Marketing, Creative, QA, Data Engineering, and Analytics teams.

Skills

Customer journey orchestration

Event-driven messaging

Channel execution (email, SMS, push)

HTML/CSS/dynamic content

QA and deliverability

Agile / Scrum collaboration

Analytics collaboration

Can-spam/TCPA/GDPR compliance

Troubleshooting complex journeys

Cross-functional teamwork

Education

Bachelor's degree in Computer Science or related field

Tools

Adobe Journey Optimizer

Adobe Campaign Orchestration

Federated Audience Composition

Adobe Experience Platform

Salesforce Marketing Cloud (Content Builder, Automations, Journeys)

Job description

Universal Orlando Resort seeks a Senior Developer for DDM Development & Campaign Automation to deliver personalized, omnichannel customer communications at scale using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud. You will build, test, and deploy emails, push, SMS, and related messaging channels while driving automation and operational efficiency across high-volume campaigns.

This role requires hands-on HTML/CSS and dynamic content, strong collaboration with Product, Marketing,