Senior Paid Media Experimentation Strategist

Universal Orlando Resort; Orlando (FL); On-site; USD 95,000 - 130,000; Full time

Job summary

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation to lead end-to-end design, execution, measurement and reporting of paid media experiments across destinations and experiences.

You will partner with Strategy, Analytics, agencies, and platforms to size opportunities, design rigorous tests, and translate results into media investment decisions that drive business impact.

Qualifications

• 5+ years of paid media, analytics, or related experience.
• Hands-on experience with Meta and Google advertising platforms, testing, measurement, and reporting.
• Experience translating media performance into business impact and working with Looker or BI tools.

Responsibilities

• Own measurement and reporting for paid media experiments and KPIs.
• Analyze test/control performance across spend, revenue, ROAS, CVR, CTR, CPC, CPM, AOV, conversions.
• Coordinate execution across internal teams, agencies, and platforms.
• Validate results, monitor for delivery issues, and recommend corrective actions.
• Translate complex results into actionable recommendations for optimization and scaling.

Skills

Paid media

Experimentation

Analytics

Looker

Cross-functional

Education

Bachelor's degree in Marketing/Analytics

Tools

GA4

Google Ads

Meta Ads

SA360

Looker

Job description

Universal Orlando Resort is seeking a Senior Analyst, Paid Media Experimentation to lead end-to-end design, execution, measurement and reporting of paid media experiments across destinations and experiences.

You will partner with Strategy, Analytics, agencies, and platforms to size opportunities, design rigorous tests, and translate results into media investment decisions that drive business impact.