Senior Personalization Analyst

HD Supply Management, LLC (USA); Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

HD Supply seeks a senior specialist to design and execute advanced, data‑driven personalization strategies that increase customer engagement and conversion across web and eCommerce platforms. You will translate complex insights into scalable testing programs and partner with cross‑functional teams to deliver measurable business impact.

As a subject‑matter expert, you will guide Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising, prioritizing high‑value

Qualifications

• Bachelor's degree in Business Administration, Marketing, Information Systems, or related field.
• 4+ years in eCommerce, digital marketing, with hands-on personalization or CRO.

Responsibilities

• Build personalized digital experiences and campaigns across web/eCommerce using tools such as Adobe Target, Optimizely, or Salesforce Personalization.
• Define audience segments using behavioral, demographic, and transactional data for tailored content and messaging.
• Partner with merchandising, marketing, content, and UX to align personalization with campaigns.
• Design and execute A/B and multivariate tests to maximize conversion.
• Monitor/core metrics: CTR, conversion rate, AOV, revenue per visitor.
• Maintain prioritised personalization roadmap based on data and goals.
• Ensure data quality and proper event tagging with analytics/engineering teams.
• Track trends and best practices to elevate the digital experience.

Skills

Personalization

CRO

eCommerce experience

Digital marketing

Education

Bachelor's degree in Business Administration / Marketing / Information Systems

Tools

Adobe Target

Optimizely

Salesforce Personalization

Job description

Preferred Qualifications

Bachelor's degree in Business Administration, Marketing, Information Systems, or a related discipline. 4+ years of experience in eCommerce, digital marketing, or a related field with hands‑on experience in personalization or conversion rate optimization (CRO).

Job Summary

Leads the design and execution of advanced, data‑driven personalization strategies to increase customer engagement and conversion and drive measurable business impact. Acts as a subject matter expert, translating complex customer insights into scalable testing and personalization programs while influencing cross‑functional partners, including Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising teams.

Major Tasks, Responsibilities, and Key Accountabilities

• Builds, manages, and optimizes personalized digital experiences and campaigns across web and eCommerce platforms using tools such as Adobe Target, Optimizely, or Salesforce Personalization.
• Defines targeted audience segments utilizing behavioral, demographic, and transactional data to deliver tailored content, product recommendations, and custom messaging.
• Partners with merchandising, marketing, content, and UX teams to align personalization initiatives with broader strategic priorities and seasonal campaigns.
• Designs and executes comprehensive A/B and multivariate tests to validate hypotheses and maximize conversion performance.
• Monitors and reports on core performance indicators including click‑through rate, conversion rate, average order value, and revenue per visitor.
• Maintains the personalization roadmap by prioritizing high‑impact initiatives grounded in customer data and business goals.
• Ensures high data quality and rigorous event tagging across user touchpoints in coordination with analytics and engineering teams.
• Tracks emerging personalization trends, platform capabilities, and experimentation best practices to continuously elevate the digital experience.

Nature and Scope

• Identifies key barriers/core problems and applies problem solving skills in order to deal creatively with complex situations.
• Troubleshoots and resolves complex problems.
• Makes decisions under conditions of uncertainty, sometimes with incomplete information, that produce effective end results.
• Independently performs assignments with instruction limited to the expected results.
• Determines and develops an approach to solutions.
• Receives technical guidance only on unusual or complex problems or issues.
• May oversee the completion of projects and assignments, including planning, assigning, monitoring and reviewing progress and accuracy of work, evaluating results, etc.
• Contributes to employees' professional development but does not have hiring or firing authority.

Work Environment

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Typically requires overnight travel less than 10% of the time.

Education and Experience

Typically requires BS/BA in a related discipline. Generally 5-8 years of experience in a related field OR MS/MA and generally 3-5 years of experience in a related field. Certification is required in some areas.

Our Goals for Diversity, Equity, and Inclusion

We are committed to creating a culture that promotes equity, respect, and advocacy for every HD Supply associate.

We value the diversity of our people.

Equal Employment Opportunity

HD Supply is an Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

At HD Supply, we believe that our core purpose is to improve our associates’ lives and equip them with the tools needed to provide exceptional customer experiences every day.

As one of the largest industrial distributors in North America, we enable our customers’ success by consistently delivering what they need, where and when they need it. HD SUPPLY has more than 80 years of experience supporting our customers with leadership positions in the maintenance, repair and operations (MRO). With 44 distribution centers spread across 25 states and two Canadian provinces, HD Supply provides an expansive offering of approximately 200,000 SKUs featuring high-quality, name-brand and proprietary products – all at competitive prices. Combine this with our industry-leading, value-add services – including localized jobsite delivery, will‑call and direct‑ship options, diversified logistics and innovative solutions – and you can see why our more than 300,000 customers continue to trust HD Supply as their first choice supplier for getting the job done.