Senior Performance Marketing Lead — Remote + Equity

Ladder; Austin (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Full health benefits (medical, dental,

Unlimited PTO

Brand new equipment

Free Ladder membership for you and a+1

Fully-stocked gym and studio access

Job summary

Ladder, the leading iOS strength & conditioning app, is seeking a hands-on Performance Marketing Lead to own the numbers end-to-end. You will drive a multi-channel strategy across Meta, TikTok and Google, work closely with an external agency, and push for scalable growth with strong unit economics.

You should bring 6+ years in performance marketing, subscription app optimization, and deep iOS measurement expertise (SKAN, AEM, Appsflyer).

Qualifications

• 6+ years in performance marketing with scale at least $1M+/month in paid spend.
• Experience optimizing subscriptions from installs to trials and payback.
• Deep iOS measurement expertise: SKAN, AEM and an MMP (Appsflyer).
• Strong grasp of creative and media buying on Meta, TikTok and Google.
• Fluent with AI tools for data analysis and fast insights.
• Detail-oriented with proactive problem solving.
• High agency and excellent communication.

Responsibilities

• Own growth engine across Meta, TikTok and Google with agency partners.
• Strategy and hands-on testing to unlock additional headroom.
• Drive scalable spend while maintaining unit economics.
• Shape creative testing and media mix for performance lifts.
• Lead cross-channel measurement projects for unified reporting.
• Experiment with new channels to diversify the mix.

Skills

6+ years in performance marketing

$1M+/month paid spend

subscription app experience

iOS measurement expertise

SKAN

AEM

Appsflyer

creative & media buying

AI tools for analysis

data-driven decision making

Tools

Appsflyer

Meta Ads

TikTok Ads

Google Ads

Job description

Ladder, the leading iOS strength & conditioning app, is seeking a hands-on Performance Marketing Lead to own the numbers end-to-end. You will drive a multi-channel strategy across Meta, TikTok and Google, work closely with an external agency, and push for scalable growth with strong unit economics.

You should bring 6+ years in performance marketing, subscription app optimization, and deep iOS measurement expertise (SKAN, AEM, Appsflyer).