Performance Marketing Lead

Ladder; Austin (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Full health benefits (medical, dental,

Unlimited PTO

Brand new equipment

Free Ladder membership for you and a+1

Fully-stocked gym and studio access

Job summary

Ladder, the leading iOS strength & conditioning app, is seeking a hands-on Performance Marketing Lead to own the numbers end-to-end. You will drive a multi-channel strategy across Meta, TikTok and Google, work closely with an external agency, and push for scalable growth with strong unit economics.

You should bring 6+ years in performance marketing, subscription app optimization, and deep iOS measurement expertise (SKAN, AEM, Appsflyer).

Qualifications

• 6+ years in performance marketing with scale at least $1M+/month in paid spend.
• Experience optimizing subscriptions from installs to trials and payback.
• Deep iOS measurement expertise: SKAN, AEM and an MMP (Appsflyer).
• Strong grasp of creative and media buying on Meta, TikTok and Google.
• Fluent with AI tools for data analysis and fast insights.
• Detail-oriented with proactive problem solving.
• High agency and excellent communication.

Responsibilities

• Own growth engine across Meta, TikTok and Google with agency partners.
• Strategy and hands-on testing to unlock additional headroom.
• Drive scalable spend while maintaining unit economics.
• Shape creative testing and media mix for performance lifts.
• Lead cross-channel measurement projects for unified reporting.
• Experiment with new channels to diversify the mix.

Skills

6+ years in performance marketing

$1M+/month paid spend

subscription app experience

iOS measurement expertise

SKAN

AEM

Appsflyer

creative & media buying

AI tools for analysis

data-driven decision making

Tools

Appsflyer

Meta Ads

TikTok Ads

Google Ads

Job description

Performance Marketing Lead

Join Ladder's mission to redefine strength training and help millions get stronger with our top-ranked iOS app. Remote-friendly (US time zones) with HQ in Austin, TX.

We are growing rapidly - $100M ARR ($3M in 2023), 5 stars (100k+ ratings) for our iOS app, which has earned an Apple Editors' Choice Award and was featured in Apple's September 2025 Keynote.

Our growth engine runs on paid, and you’ll be the one driving it. Own an eight-figure annual budget, the strategy behind it and every number it produces. The brief is simple and hard: scale aggressively, get the right people into a product they’ll stick with, and keep unit economics strong enough to never stop scaling.

About Ladder | Your Daily Workout Plan

• Ladder is the #1 iOS strength & conditioning app. We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.

• We’ve scaled fast, thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we’re building something your kids will brag about.

• Tier 1 Investors - 2024 Series B led by Point72, plus a $100M growth capital commitment from General Catalyst; early investors include Jorge Mazal (former CPO @ Duolingo), Gina Gotthilf (former VP Growth @ Duolingo), Conner Zwick (CEO @ Speak AI), Des Traynor (Cofounder @ Intercom), Bill Shufelt (CEO @ Athletic Brew Co.), Patrick O'Shaughnessy (Invest Like The Best), and more.

• 100% remote friendly with a HQ in Austin, TX. If you're local, you're welcome to work out of our Austin HQ, but as long as you're in US time zones, we are 100% remote friendly.

Who You Are

You're a hands-on performance marketer who owns the numbers end to end. You know the difference between a good week and a lucky one, and you can explain why.

• 6+ years in performance marketing, with $1M+/month in paid spend managed directly

• Subscription app experience - you've optimized past installs to trials, conversions and payback

• Deep iOS measurement expertise: SKAN, AEM and an MMP (e.g. Appsflyer). You know the limitations of each one and how to read them together

• A strong grasp of how creative and media buying work together on Meta, TikTok and Google.

• Fluent with AI tools (e.g. Claude) for analysis - you use them to go deeper and faster on the data and you know when the output doesn’t add up

• Detail-obsessed - you catch the broken tracking link, the mislabeled campaign and the number that doesn't add up before anyone else does

• Energized by being close to the numbers seven days a week, not just in the Monday report

• Clear communicator - you turn a messy week of data into a decision and the reasoning behind it

• High agency - you don't wait for permission to solve problems

Bonus points if you have:

• Fitness/wellness industry experience or passion

• Experience with creator-led or UGC-led paid social

• Experience with web-to-app funnels

• Launched and scaled a new paid channel from zero

• Experience managing and developing a team of performance marketers

What You'll Do

• Get into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google

• Work hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as close to the accounts as they are, pressure-testing every decision and recommendation

• Drive strategy on each channel, staying deep in the tactics to make sure we’re capturing every opportunity and finding new headroom

• Push for scale: we don’t spend to a fixed monthly budget, we spend as much as we can at efficient unit economics. You’ll make the case for unlocking more spend and know exactly how far we can push before efficiency breaks

• Understand how creative and media buying drive results on each platform and use that to shape what we test and scale

• Explore and test new channels to diversify our media mix beyond Meta, TikTok and Google

• Lead a cross-platform measurement project, so performance across every channel is read on one consistent basis

Why Join Ladder?

• Well-capitalized (Series B); join before our Series C!

• Profitable unit economics with disciplined growth

• Real spend autonomy from day one

• Big ambition: building a household name beyond fitness that our peers and children recognize in a decade

• High-performing team that wins the right way

• The chance to build and lead the team as we scale.

• "Let you cook if you have the chops" environment

• Veteran team focused on customer problems and fast execution

• Competitive salary + meaningful equity

• Full health benefits (medical, dental, vision)

• Unlimited PTO

• Brand new equipment

• Free Ladder membership for you and your family

• Fully-stocked gym and studio access