Remote Growth Marketing Manager - Apps & Paid Media

Lucky Hands; United States; Remote; USD 90,000 - 135,000; Full time

Job summary

Lucky Hands is seeking a data-driven Performance Marketing Manager to own paid acquisition across web and mobile app channels. You’ll run campaigns on Meta, TikTok, Google, and Apple Search Ads, testing audiences, creatives, offers, and strategies to improve acquisition efficiency and player value.

This role suits someone with experience buying media for consumer brands or mobile apps, deep understanding of attribution, and a passion for data-driven growth.

Qualifications

• 1–3+ years managing paid media for D2C, mobile apps, gaming, entertainment, or similar consumer businesses.
• Strong experience with Meta Ads Manager; TikTok, Google Ads, and Apple Search Ads preferred.
• Experience managing mobile app user acquisition campaigns and attribution workflows.
• Familiarity with mobile measurement platforms and post-install event tracking.
• Ability to test and optimize campaigns across web and app channels using data-driven insights.

Responsibilities

• Plan, launch, manage, and optimize paid media campaigns across Meta, TikTok, Google, Apple Search Ads, and other channels.
• Manage both web and mobile app acquisition campaigns and budgets, pacing, and bidding.
• Monitor performance and adjust strategies to improve CAC, ROAS, CPI, and CPA.
• Provide clear performance feedback to creative teams and manage testing velocity.
• Collaborate with Product and Data teams to ensure proper event tracking and attribution.

Skills

Campaign management

Creative testing

Analytics

Cross-functional collaboration

Budget management

Ownership and accountability

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Apple Search Ads

AppsFlyer

Adjust

Job description

Lucky Hands is seeking a data-driven Performance Marketing Manager to own paid acquisition across web and mobile app channels. You’ll run campaigns on Meta, TikTok, Google, and Apple Search Ads, testing audiences, creatives, offers, and strategies to improve acquisition efficiency and player value.

This role suits someone with experience buying media for consumer brands or mobile apps, deep understanding of attribution, and a passion for data-driven growth.