Performance Marketing Lead (Fully Remote)

Ladder; United States; Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Remote-friendly team

Job summary

Ladder is the #1 iOS strength conditioning app delivering custom workouts and coaching with strong retention and rapid growth. You will manage an eight-figure paid growth budget across Meta, TikTok and Google, and work hands-on with data to test strategies and uncover new headroom to accelerate performance.

To succeed, bring 6+ years in performance marketing, proven spend management, and fluency with AI-enabled analytics.

Qualifications

• 6+ years in performance marketing.
• Experience managing $1M+/month in paid spend.
• Deep iOS measurement expertise.
• Fluency in AI tools for analysis.

Responsibilities

• Own an eight-figure budget and drive efficient growth across Meta, TikTok, and Google.
• Work hands-on with data daily, pressure-testing decisions and finding new headroom.

Skills

Performance marketing

Paid social management

Meta advertising

TikTok advertising

Google Ads

Analytics

AI data analysis

iOS measurement

Tools

AI tools

GA4

Job description

• #1 iOS strength conditioning app delivering custom workouts and coaching to millions.
• Rapid growth at $100M ARR with strong retention and unit economics.

Who You Are:

• 6+ years in performance marketing with experience managing $1M+/month in paid spend.
• Deep iOS measurement expertise and fluency in AI tools for analysis.

What You'll Do:

• Own an eight-figure budget and drive efficient growth across Meta, TikTok, and Google.
• Work hands-on with data daily, pressure-testing decisions and finding new headroom.

Ladder

Ladder is the #1 iOS strength conditioning app that delivers custom weekly workout plans with in-workout coaching and progress tracking. With $100M ARR and Series B funding from Point72, the company is growing rapidly with a high-performing, remote-friendly team.