Senior Performance Marketing Analytics Lead

BCU; Vernon Hills, Northern (IL, KY); Hybrid; USD 96,000 - 144,000; Full time

Job summary

BCU, a not-for-profit, member-owned credit union based in Vernon Hills, IL, is seeking a data-driven Marketing Analytics professional to drive smarter business decisions. You will partner with Marketing and cross-functional teams to translate data into actionable insights that impact member growth, engagement, and revenue.

The role emphasizes storytelling, ROI analysis, and strategic advisory to leadership.

Qualifications

• Bachelor's degree in a related field.
• 5+ years of marketing analytics experience.
• 5+ years of SQL and relational databases.
• 3+ years building Power BI dashboards.
• Advanced Excel skills.
• Experience with CRM/CDP such as Salesforce is a plus.

Responsibilities

• Develop audience segmentation and targeting strategies across channels.
• Analyze member behavior and campaign results to drive growth.
• Measure campaign ROI and attribution.
• Design dashboards and reporting for marketing performance.
• Evaluate acquisition across paid, owned, partner channels.
• Partner with data and tech teams to ensure data quality.

Skills

SQL

Power BI

Excel

CRM & CDP

Analytical storytelling

Education

Bachelor's degree in Business, Marketing, Analytics, Data Science, Economics, Statistics, or a related field.

Tools

Salesforce

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

BCU, a not-for-profit, member-owned credit union based in Vernon Hills, IL, is seeking a data-driven Marketing Analytics professional to drive smarter business decisions. You will partner with Marketing and cross-functional teams to translate data into actionable insights that impact member growth, engagement, and revenue.

The role emphasizes storytelling, ROI analysis, and strategic advisory to leadership.