Member Insights & Growth Analytics Lead

UFCU Financial Services, LLC; Austin, Northern (TX, KY); Hybrid; USD 75,000 - 120,000; Full time

Job summary

UFCU Financial Services, LLC seeks a curious, results-driven Marketing and Member Insights Analyst to turn data into insights that inform strategy, track performance, optimize campaigns, and enhance member experiences.

This role will work cross-functionally to uncover insights from member data, analyze performance, develop segmentation strategies, and build predictive models that directly impact growth and profitability.

Qualifications

• Bachelor’s degree in Marketing, Finance, Statistics, Economics, or Business, or equivalent experience.
• 3 years experience using BI tools including Power BI, CRM platforms, Web analytics tools, or MCIF databases.
• Minimum three years of SQL or similar querying experience.
• Ability to synthesize complex data from a variety of sources into succinct actionable recommendations and concisely present findings to executive-level audience.
• Organized and detail-oriented, with the ability to manage multiple projects and quickly react to changing business needs while meeting deadlines.
• Ability to effectively communicate both verbally and written with all levels within the organization.
• Must be bondable.

Responsibilities

• Analyze member and campaign data across platforms to evaluate performance and identify opportunities.
• Deliver strategic insights on campaign impact, segmentation, and financial results.
• Design and execute A/B tests to validate hypotheses, improve campaign performance, and inform business strategy.
• Design and build dashboards and reports that track KPIs and provide clear visibility into marketing effectiveness and member behavior.
• Improve audience targeting and member experience through segmentation and journey optimization.
• Collaborate with Product Managers and internal teams to develop analytic initiatives and business strategies.

Skills

SQL

Data analytics

Visualization tools

Communication skills

Analytical thinking

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Finance/Statistics/Economics/Business

Tools

Power BI

Tableau

CRM platforms

MCIF databases

Job description

UFCU Financial Services, LLC seeks a curious, results-driven Marketing and Member Insights Analyst to turn data into insights that inform strategy, track performance, optimize campaigns, and enhance member experiences.

This role will work cross-functionally to uncover insights from member data, analyze performance, develop segmentation strategies, and build predictive models that directly impact growth and profitability.