Marketing Data Analyst

Capital Credit Union; Green Bay (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Capital Credit Union is seeking an experienced Marketing Analytics professional in Green Bay, WI to own measurement of campaigns and channels and to translate data into actionable recommendations for growth. The role emphasizes SQL expertise, BI tooling, and collaboration with Marketing to drive business impact.

The successful candidate will analyze member and campaign data, design tests, and develop dashboards while communicating findings to leadership and cross-functional partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or related field; or equivalent experience.
• At least five years in marketing analytics, measurement, or related roles.
• Experience analyzing member/transactional/campaign data to measure effectiveness and generate insights.
• Advanced SQL skills, preferably in Snowflake and Oracle.
• Experience with BI and data visualization tools such as PowerBI.
• Ability to manage multiple requests in a fast-paced environment.
• Strong written and verbal communication to translate findings for a credit union audience.
• Experience in financial services or credit unions is preferred.

Responsibilities

• Own measurement of marketing campaigns, channels, and investments, including KPIs and attribution.
• Analyze data to explain performance and identify opportunities for improvement.
• Design and evaluate A/B tests and other experiments to determine impact.
• Use segmentation and funnel analysis to improve targeting and engagement.
• Serve as analytical partner to Marketing, offering independent interpretation of data.
• Present actionable findings to Marketing and leadership.
• Develop dashboards, scorecards, and recurring marketing reports.
• Collaborate to improve data quality, metric definitions, and measurement methods.

Skills

SQL

Analytical thinking

Communication

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or related field

Tools

Snowflake

Oracle

PowerBI

Job description

Position Purpose

Upholds the Credit Union’s mission of “We do the right thing one member, one employee, and one experience at a time to strengthen the communities we serve” by providing objective, data-driven analysis of marketing strategies, campaigns, channels, and investments to improve decision-making and maximize business impact.

Essential Responsibilities

• Marketing Performance & Measurement: Own the measurement of marketing campaigns, channels, and investments, including KPIs, attribution, ROI, acquisition, conversion, and other business outcomes.
• Insights & Recommendations: Analyze member, transactional, campaign, digital, and behavioral data to explain performance and identify opportunities, including connecting marketing engagement (e.g., opens, clicks, and views) with application, product, and transactional data to understand downstream behavior, conversion, and business impact.
• Testing & Experimentation: Design and evaluate A/B tests, control groups, and other approaches to determine the incremental impact of marketing efforts.
• Member & Audience Analytics: Use segmentation, cohort, funnel, acquisition, retention, and behavioral analysis to improve targeting and understand member response.
• Analytical Partnership: Serve as Data Services’ primary analytical partner to Marketing, translating business questions into analytical approaches while maintaining independent judgment and professionally challenging conclusions that are not supported by the data.
• Communication & Storytelling: Present clear, actionable findings to Marketing and leadership, distinguishing between what the data demonstrates, suggests, and cannot establish.
• Reporting & Visualization: Develop dashboards, scorecards, and recurring reporting that provide meaningful visibility into marketing performance and business impact.
• Data Quality & Continuous Improvement: Partner with Data Services and Marketing to improve data quality, metric definitions, measurement methodologies, and overall marketing analytics capabilities.

Necessary Experience and Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or a related field, or equivalent combination of education and relevant experience.
• At least five years of experience in marketing analytics, marketing measurement, customer analytics, or a closely related role.
• Demonstrated experience analyzing customer or member, transactional, campaign, and behavioral data to measure marketing effectiveness, explain performance, and develop actionable insights and recommendations.
• Advanced experience writing and optimizing SQL queries, preferably in Snowflake and Oracle.
• Experience with business intelligence and data visualization tools such as PowerBI.
• Demonstrated ability to manage and prioritize multiple requests in a fast-paced environment.
• Strong communication skills (written and verbal) with the ability to translate complex analytical findings into clear insights and recommendations for a diverse credit union audience.
• Demonstrated ability to exercise independent analytical judgment, professionally challenge assumptions, and confidently communicate conclusions supported by data.
• Experience in financial services or credit unions and an understanding of member, product, and transactional data is preferred.

Work Environment and Physical Requirements

• Office environment with moderate level of noise
• Frequent use of telephone, copier, computer, fax machine and other office