Performance Analytics Lead — Integrated Marketing Insights

First Commonwealth Bank; Independence Township (OH); On-site; USD 80,000 - 110,000; Full time

Job summary

First Commonwealth Bank is seeking a Data Marketer to join its regional marketing team. This role leads connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive growth.

The Data Marketer will support performance optimization, integrate data from digital, branch, CRM, and brand campaigns, and translate analytics into actionable recommendations for non-technical stakeholders.

Qualifications

• 4–8+ years of experience in marketing analytics or data analysis in financial or regulated industries
• Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement

Responsibilities

• Analyze performance across digital and local marketing channels to optimize campaigns
• Develop unified performance views by incorporating data from digital, branch, CRM, and brand campaigns
• Translate analytics into actionable recommendations for non-technical audiences
• Forecast performance and support planning for campaigns and seasonal demand
• Maintain regular dashboards tracking campaign and channel metrics

Skills

Marketing analytics

Performance marketing

Data analysis

Attribution models

Media mix modeling

Incrementality testing

Budget optimization

Job description

First Commonwealth Bank is seeking a Data Marketer to join its regional marketing team. This role leads connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive growth.

The Data Marketer will support performance optimization, integrate data from digital, branch, CRM, and brand campaigns, and translate analytics into actionable recommendations for non-technical stakeholders.