Senior Performance Marketing Analyst

Strand Marketing; Hermosa Beach (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive pay + bonus

401K with 4% company match

WFH Mondays

Half Day Fridays

Monthly home office stipend

Team events and volunteer activities

Job summary

Strand Marketing, a boutique digital marketing consultancy, is seeking a Senior Performance Marketing Data Analyst in Hermosa Beach, CA. You will own performance analysis across multiple channels, build dashboards, and develop forecasting models to guide investment decisions.

The role requires 7+ years in digital marketing analytics, strong KPI knowledge (CPA, CPC, CPM, ROI), and experience with SQL and leading analytics tools.

Qualifications

• 7+ years in digital marketing analytics across affiliate, email, native, or display channels.
• Strong understanding of CPA, CPC, CPM, conversion rate, and ROI.
• Experience building dashboards and reports using Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar.
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (GA, Adobe Analytics).
• Familiarity with Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar.
• Proven ability to turn complex data into clear, actionable insights.
• Experience with forecasting, profitability modeling, and performance optimization strategies.
• Strong communication skills for both technical and non-technical audiences.
• Process-oriented mindset with automation experience.

Responsibilities

• Lead performance analysis across affiliate, email, native, and display channels to identify trends and optimization opportunities.
• Reconcile and validate data across multiple sources for internal reporting and client deliverables.
• Build and maintain dashboards and automated reporting tools to improve visibility.
• Develop forecasting models and ROI analyses to guide investment decisions.
• Partner cross-functionally with marketing, BI, and operations teams to support performance and insights.
• Translate complex data into clear narratives for leadership and clients.
• Identify and implement automation and process improvements to increase efficiency.

Skills

Digital marketing analytics

Data storytelling

Forecasting & ROI

Strong communication

Tools

Google Sheets

Excel

Domo

Tableau

Looker Studio

Job description

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based affiliate media buying. Founded seven years ago, Strand has partnered with both Fortune 500 brands and fast-growing startups, delivering measurable growth through expertise in media strategy, marketing operations, and the consumer journey. As we continue to scale, we are looking to expand our team with talented individuals who can support our growing portfolio of performance marketing clients. Indeed, over the last 4 years we have consistently been in the Inc 5000 fastest growing companies list.

The Role

We are seeking an experienced Senior Performance Marketing Data Analyst to drive performance analysis, data integrity, and actionable insights across our marketing channels. This role plays a critical part in ensuring marketing investments are data-driven, optimized, and aligned to business outcomes.

What You’ll Do

• Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities
• Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables
• Build and maintain dashboards and automated reporting tools to improve visibility and decision-making
• Develop forecasting models and ROI analyses to guide strategic investment decisions
• Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights
• Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients
• Identify and implement automation and process improvements to increase efficiency and reduce manual work

In this role, success means

• Marketing decisions are consistently backed by accurate, timely, and actionable data
• Campaign performance improves through clear optimization insights and strategic recommendations
• Reporting is reliable, scalable, and easily understood by both internal teams and clients
• Data processes are streamlined, reducing manual effort and increasing operational efficiency
• Stakeholders trust and rely on your insights to guide business and client decisions
• Complex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended actions

What We’re Looking for

• 7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels
• Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI
• Technical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
• Proven ability to turn complex data into clear, actionable insights
• Experience with forecasting, profitability modeling, and performance optimization strategies
• Strong communication skills with the ability to present insights to both technical and non-technical audiences
• A process-oriented mindset with experience improving workflows and implementing automation

Why Join Strand

• Opportunity to work on high-impact performance marketing initiatives across a diverse client portfolio
• Collaborative, fast-paced environment with strong cross-functional partnership
• High ownership and visibility into business-critical decisions
• Exposure to both strategic and technical aspects of marketing analytics

This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday–Thursday each week

• Competitive Pay + bonus (paid January and July)401K with 4% company match
• WFH Mondays and WFH + Half Day Fridays all year
• Monthly home office and lifestyle reimbursement
• Monthly happy hours, team building events, and volunteer opportunities
• Fun, energizing and fast-paced work environment