Sr. Data Analyst

Strand Marketing LLC; Hermosa Beach (CA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k) with 4% company match

WFH Mondays

Half-Day Fridays year-round

Monthly WFH and lifestyle stipend

Team events and happy hours

Job summary

Strand Marketing LLC, a digital marketing consultancy in Hermosa Beach, is looking for a Sr. Marketing Data Analyst to enhance performance analysis and drive actionable insights across marketing channels. The role focuses on ensuring marketing investments are data-driven and optimized for success.

Ideal candidates will have 7+ years in digital marketing analytics, strong metrics understanding, and experience with tools like Google Sheets and SQL. Competitive pay and a hybrid work arrangement are provided.

Qualifications

• 7+ years of experience in digital marketing analytics.
• Strong understanding of performance metrics like CPA, CPC, and CPM.
• Proven ability to turn complex data into actionable insights.

Responsibilities

• Lead performance analysis across marketing channels.
• Validate data for internal reporting and client-facing deliverables.
• Build and maintain dashboards and automated reporting tools.

Skills

Digital marketing analytics

Data interpretation

Strong communication skills

SQL knowledge

Tools

Google Sheets

Excel

Tableau

Google Analytics

Job description

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based affiliate media buying. Founded seven years ago, Strand has partnered with both Fortune 500 brands and fast-growing startups, delivering measurable growth through expertise in media strategy, marketing operations, and the consumer journey. As we continue to scale, we are looking to expand our team with talented individuals who can support our growing portfolio of performance marketing clients.

The Role

We are seeking an experienced Sr. Marketing Data Analyst to drive performance analysis, data integrity, and actionable insights across our marketing channels. This role plays a critical part in ensuring marketing investments are data-driven, optimized, and aligned to business outcomes.

What You’ll Do:

• Lead performance analysis across affiliate, email, native, and display channels to identify trends, risks, and optimization opportunities
• Reconcile and validate data across multiple sources to ensure accuracy for internal reporting and client-facing deliverables
• Build and maintain dashboards and automated reporting tools to improve visibility and decision-making
• Develop forecasting models and ROI analyses to guide strategic investment decisions
• Partner cross-functionally with marketing, BI, and operations teams to support campaign performance and business insights
• Translate complex data into clear, compelling narratives for stakeholders, including leadership and clients
• Identify and implement automation and process improvements to increase efficiency and reduce manual work

In This Role, Success Looks Like:

• Marketing decisions are consistently backed by accurate, timely, and actionable data
• Campaign performance improves through clear optimization insights and strategic recommendations
• Reporting is reliable, scalable, and easily understood by both internal teams and clients
• Data processes are streamlined, reducing manual effort and increasing operational efficiency
• Stakeholders trust and rely on your insights to guide business and client decisions
• Complex data is translated into clear, compelling narratives that help stakeholders quickly understand performance trends, risks, opportunities, and recommended actions

What We’re Looking For:

• 7+ years of experience in digital marketing analytics, ideally across affiliate, email, native, or display channels
• Strong understanding of performance metrics such as CPA, CPC, CPM, conversion rate, and ROI
• Technical Experience building dashboards and reports using tools like Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (e.g., Google Analytics, Adobe Analytics)
• Familiarity with marketing and partner platforms such as Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar
• Proven ability to turn complex data into clear, actionable insights
• Experience with forecasting, profitability modeling, and performance optimization strategies
• Strong communication skills with the ability to present insights to both technical and non-technical audiences
• A process-oriented mindset with experience improving workflows and implementing automation

Why Join Strand

This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday-Thursday each week.

• Competitive pay
• 401(k) with 4% company match
• WFH Mondays and WFH + Half-Day Fridays year-round
• Monthly WFH and lifestyle stipend
• Team events, happy hours and volunteer opportunities