Marketing Performance Analyst

Omega Media; Town of Norway (WI); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

International team

Growth opportunities

Job summary

Omega Media is seeking a Marketing Performance Analyst who turns data into decisions and uses analytics to optimize campaigns across channels and markets. You will create meaningful reports, build dashboards, and translate complex data into actionable growth opportunities, collaborating with marketing and sales teams to improve ROI.

The role supports an international team with opportunities to influence strategy as part of a growing company headquartered in Norway.

Qualifications

• Bachelor’s degree or equivalent professional experience in Marketing, Analytics or related field.
• 2–4 years of experience in marketing analytics or BI.
• Proficiency in SQL, Excel, CRM and Google Analytics.
• Hands-on experience with GA4, Salesforce Marketing, or similar platforms.
• Experience building dashboards in Looker Studio or BI tools.
• Strong understanding of ROAS, CPA, CTR and conversions.

Responsibilities

• Monitor and optimize daily performance metrics across channels.
• Clean, organize, and synthesize marketing data from multiple platforms.
• Design and maintain automated dashboards; perform ROI calculations.
• Translate data into actionable insights for growth and improvement.
• Develop target audiences and personalization for campaigns.
• Identify underperforming conversions and evaluate A/B tests.
• Recommend budget shifts toward high-performing segments and opportunities.
• Collaborate with marketing and sales on campaigns and automations.

Skills

Campaign optimization

Data management

Reporting dashboards

Cross-functional collaboration

Segmentation

A/B testing analysis

Budget planning

Growth mindset

Education

Bachelor's degree in Marketing/Statistics/Data Analytics/Economics

Tools

SQL

Looker Studio

GA4

Salesforce Marketing

Google Analytics

Microsoft Excel

Job description

We are looking for a new Marketing Performance Analyst

Are you passionate about turning data into decisions and insights into growth? Do you enjoy uncovering what drives marketing performance and using analytics to optimize results across channels and markets? If so, you might be the Marketing Performance Analyst we are looking for.

We are seeking a curious, analytical, and commercially minded professional who thrives at the intersection of marketing, technology, and data. You are naturally driven by numbers, but you also understand the business stories behind them. You enjoy creating meaningful reports, and helping teams make smarter decisions based on facts rather than assumptions.

In this role, you will become a key contributor to our international marketing team, helping us improve campaign performance, strengthen our digital presence, and maximize the return on our marketing investments. You will work closely with colleagues across marketing and sales with transforming complex data into clear insights that create real business value.

Key responsibilities

• Campaign and communication optimization: Monitor, testing and optimizing daily performance metrics across all marketing channels (organic and paid search, social media, newsletters and other relevant channels)
• Data management: Clean, organize, and synthesize large marketing datasets from multiple platforms
• Reporting & dashboards: Design and maintain automated performance dashboards using BI tools. ROI calculations.
• Cross-functional collaboration: Translate technical data into clear insights for actionable ideas for growth and improvement
• Segmentation: Develop target audiences and personalization of customer communications
• Analysis; Identifying low performance conversions and evaluate A/B tests.
• Budget allocation: Recommend strategic budget shifts toward high-performing audience segments and assist in finding new growth opportunities.
• Teamwork & cooperation; Participate in planning and execution of marketing activities, marketing automations and tasks. Always focusing on growth and improving results.

Required qualifications and background

• Strong understanding of digital marketing
• Bachelor's degree in Marketing, Statistics, Data Analytics, Economics, or a related work experience.
• 2-4 years of experience in marketing analytics, digital marketing, or business intelligence.
• Proficiency in SQL, Microsoft Excel, CRM and Google Analytics.
• Hands-on experience with Google Analytics 4 (GA4), Salesforce Marketing, or similar platforms.
• Proven ability to build dashboards in Looker Studio, or BI-system.
• Strong understanding of core metrics like ROAS, CPA, CTR, conversions etc.
• Experience with advanced data modeling, setting up multi-touch attribution frameworks.
• Certifications in Google Analytics and major ad platforms (Google Ads, Meta).

What can we offer?

• Position in a growing international company, headquartered in Norway.
• Terms according to experience and competence

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