Vice President, Media

Strand Marketing; Hermosa Beach (CA); On-site; USD 185,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) with company match

Work-from-home stipend

Half-day Fridays

Monthly work-from-home stipend

Team events and volunteer activities

Job summary

Strand Marketing in Hermosa Beach seeks a Vice President of Media to lead and scale its performance media function, focusing on finance and insurance. This operator-first leadership role sets strategy, guides execution, and remains hands-on to raise quality and turn new ideas into working programs.

The role demands senior leadership, strong CPA/LTV and attribution expertise, and a track record of building robust media programs with measurable outcomes.

Qualifications

• Senior leadership experience in a performance marketing setting.
• Deep expertise in regulated industries like finance or insurance.
• Proven ownership of complex acquisition programs and media investments.
• Strong CPA, LTV, attribution and measurement knowledge.

Responsibilities

• Own media strategy and execution quality across performance-driven channels.
• Lead and develop teams across media buying, partnerships, lead generation, and email.
• Set standards for campaign structure, optimization, QA, timelines, and client delivery.
• Guide channel strategy and investments using CPA, LTV and attribution goals.
• Translate complex media strategies into clear, actionable client plans.
• Identify and launch new channels, partnerships, and acquisition opportunities.
• Partner with BI, account management, and operations to improve performance and scale.

Skills

Senior leadership

Performance marketing

CPA

LTV

Attribution

Client communication

Job description

Strand Marketing is a boutique digital marketing consultancy specializing in strategic client services and performance-based media. We partner with major enterprise brands and high-growth companies to build sophisticated acquisition programs that deliver measurable growth.

We are entering an important stage of growth and are looking for a senior media leader to help scale our capabilities, elevate our work, and shape where Strand goes next.

The Role

Strand is hiring a Vice President of Media to lead and grow our performance media function, with a primary focus on finance, insurance, and other regulated industries.

This is an operator-first leadership role. You will set the strategy, lead the team, and remain close enough to execution to raise quality, solve problems, and turn new ideas into working programs.

This is not a passive leadership role or a pure strategy position. We are looking for someone who can define what great looks like—and help make it happen.

What You’ll Do:

• Own media strategy and execution quality across performance-driven acquisition channels.
• Lead and develop teams across media buying, partnerships, affiliate, lead generation, and email.
• Set clear standards for campaign structure, optimization, QA, timelines, and client delivery.
• Guide channel strategy and investment decisions using CPA, LTV, attribution, and client-specific performance goals.
• Serve as a senior strategic partner to clients, translating complex media strategies into clear, actionable plans.
• Identify and launch new channels, partnerships, and acquisition opportunities.
• Build strong relationships with publishers, affiliate networks, platforms, and technology partners.
• Partner closely with Business Intelligence, Account Management, and Operations to improve performance and scale responsibly.
• Step into the work when needed to unblock the team, troubleshoot issues, and strengthen output.

In This Role, Success Looks Like:

• The media organization operates with clarity, accountability, and consistently high standards.
• Campaigns are continuously optimized—not simply launched and maintained.
• Clients trust Strand’s strategy and see measurable, sustainable performance.
• Revenue grows without creating unnecessary operational complexity.
• New channels and partnerships move from idea to test to meaningful results.
• The team understands what excellent work looks like and consistently delivers it.
• Media and Business Intelligence operate as true partners in measurement and decision-making.

What We’re Looking For:

• Senior leadership experience within a performance marketing agency, sophisticated in-house media team, affiliate network, publisher, or platform.
• Deep experience in finance, insurance, or another regulated performance marketing environment.
• Strong working knowledge of affiliate and partner marketing, lead generation, third-party email, and paid media.
• Demonstrated ownership of complex acquisition programs and meaningful media investments.
• Strong command of CPA, LTV, attribution, incrementality, and performance measurement.
• A track record of identifying and launching new channels, partnerships, or media capabilities.
• Experience leading established teams with clarity, accountability, direct feedback, and high performance standards.
• Executive-level client communication skills and the confidence to bring a clear, defensible point of view.
• A hands-on leadership style and the willingness to move between strategy and execution.
• Strong judgment, curiosity, and a bias toward action.

Why Join Strand

• Hold a VP-level seat with meaningful authority over media strategy, team direction, and execution standards.
• Shape how Strand’s media function operates and scales rather than simply maintaining an existing model.
• Lead high-impact work for major household name brands.
• Build new channels, partnerships, and ways of working.
• Work directly with Strand’s owners and senior leadership team.
• Join a role designed for someone who wants both strategic influence and hands-on operating responsibility.
• Help define what best-in-class performance marketing looks like within a boutique agency serving enterprise clients.

The expected salary range for this role is $185,000–$225,000 USD. Actual compensation will reflect factors such as experience, skills, qualifications, and performance.

Salary is one part of Strand’s broader benefits package, which includes medical, dental, and vision coverage, a 401(k) with company match, monthly work-from-home and lifestyle reimbursements, and year-round half-day Fridays. This role may also be eligible for a discretionary performance bonus based on individual and company performance.

This role is required to be in person at our beautiful, fully stocked Hermosa Beach location Tuesday through Thursday each week.

• Competitive pay
• 401(k) with 4% company match
• Comprehensive medical, dental, and vision coverage
• Work-from-home Mondays
• Work-from-home and half-day Fridays year-round
• Monthly work-from-home and lifestyle stipend
• Team events, happy hours, and volunteer opportunities