Senior Marketing Data Analyst – Performance Insights

Strand Marketing; Hermosa Beach (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive pay + bonus

401K with 4% company match

WFH Mondays

Half Day Fridays

Monthly home office stipend

Team events and volunteer activities

Job summary

Strand Marketing, a boutique digital marketing consultancy, is seeking a Senior Performance Marketing Data Analyst in Hermosa Beach, CA. You will own performance analysis across multiple channels, build dashboards, and develop forecasting models to guide investment decisions.

The role requires 7+ years in digital marketing analytics, strong KPI knowledge (CPA, CPC, CPM, ROI), and experience with SQL and leading analytics tools.

Qualifications

• 7+ years in digital marketing analytics across affiliate, email, native, or display channels.
• Strong understanding of CPA, CPC, CPM, conversion rate, and ROI.
• Experience building dashboards and reports using Google Sheets, Excel, Domo, Tableau, Looker Studio, or similar.
• Working knowledge of SQL, tracking pixels, tag managers, and analytics platforms (GA, Adobe Analytics).
• Familiarity with Impact.com, Google Ads, Outbrain/Taboola, Mailchimp, or similar.
• Proven ability to turn complex data into clear, actionable insights.
• Experience with forecasting, profitability modeling, and performance optimization strategies.
• Strong communication skills for both technical and non-technical audiences.
• Process-oriented mindset with automation experience.

Responsibilities

• Lead performance analysis across affiliate, email, native, and display channels to identify trends and optimization opportunities.
• Reconcile and validate data across multiple sources for internal reporting and client deliverables.
• Build and maintain dashboards and automated reporting tools to improve visibility.
• Develop forecasting models and ROI analyses to guide investment decisions.
• Partner cross-functionally with marketing, BI, and operations teams to support performance and insights.
• Translate complex data into clear narratives for leadership and clients.
• Identify and implement automation and process improvements to increase efficiency.

Skills

Digital marketing analytics

Data storytelling

Forecasting & ROI

Strong communication

Tools

Google Sheets

Excel

Domo

Tableau

Looker Studio

Job description

Strand Marketing, a boutique digital marketing consultancy, is seeking a Senior Performance Marketing Data Analyst in Hermosa Beach, CA. You will own performance analysis across multiple channels, build dashboards, and develop forecasting models to guide investment decisions.

The role requires 7+ years in digital marketing analytics, strong KPI knowledge (CPA, CPC, CPM, ROI), and experience with SQL and leading analytics tools.