Senior Performance Creative Strategist for DTC Growth

99ads LTD; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Paid Holidays

ROTH IRA

Job summary

Kings Loot is seeking a Senior Performance Creative Strategist to own the creative strategy and testing framework for profitable paid acquisition across major social platforms. You will collaborate with UGC creators to craft high-performing creatives, scripts, and messaging that scale spending efficiently while documenting learnings and best practices.

The role requires 4-6+ years in performance creative, a strong understanding of paid social ad anatomy, and a collaborative mindset.

Qualifications

• 4-6+ years in performance creative, paid social, or UGC-driven marketing at a DTC brand or growth agency.
• Strong grasp of paid social ad anatomy (hooks, CTA structure, etc).
• Excellent communicator with strong briefing and feedback skills.
• Obsessed with testing, learning, and building scalable frameworks.
• Deeply collaborative and thrives in small teams.

Responsibilities

• Own creative brief development, UGC direction, script writing, messaging, and maintaining the What's Working documentation.
• Create structured creative briefs for designers, editors, and creators across Meta, TikTok, and Youtube.
• Define core concepts, hooks, angles, and formats for each product drop or seasonal campaign with messaging frameworks.
• Align messaging with brand voice and platform performance nuances.
• Partner with Head of Performance Marketing and UGC creators on priorities, launch timing, and CTA strategy.
• Identify and implement AI workflows to improve creative quality, research speed, briefing, scripting, and concept generation.

Job description

Kings Loot is seeking a Senior Performance Creative Strategist to own the creative strategy and testing framework for profitable paid acquisition across major social platforms. You will collaborate with UGC creators to craft high-performing creatives, scripts, and messaging that scale spending efficiently while documenting learnings and best practices.

The role requires 4-6+ years in performance creative, a strong understanding of paid social ad anatomy, and a collaborative mindset.