Creative Strategist

99ads LTD; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Paid Holidays

ROTH IRA

Job summary

Kings Loot is seeking a Senior Performance Creative Strategist to own the creative strategy and testing framework for profitable paid acquisition across major social platforms. You will collaborate with UGC creators to craft high-performing creatives, scripts, and messaging that scale spending efficiently while documenting learnings and best practices.

The role requires 4-6+ years in performance creative, a strong understanding of paid social ad anatomy, and a collaborative mindset.

Qualifications

• 4-6+ years in performance creative, paid social, or UGC-driven marketing at a DTC brand or growth agency.
• Strong grasp of paid social ad anatomy (hooks, CTA structure, etc).
• Excellent communicator with strong briefing and feedback skills.
• Obsessed with testing, learning, and building scalable frameworks.
• Deeply collaborative and thrives in small teams.

Responsibilities

• Own creative brief development, UGC direction, script writing, messaging, and maintaining the What's Working documentation.
• Create structured creative briefs for designers, editors, and creators across Meta, TikTok, and Youtube.
• Define core concepts, hooks, angles, and formats for each product drop or seasonal campaign with messaging frameworks.
• Align messaging with brand voice and platform performance nuances.
• Partner with Head of Performance Marketing and UGC creators on priorities, launch timing, and CTA strategy.
• Identify and implement AI workflows to improve creative quality, research speed, briefing, scripting, and concept generation.

Job description

Title: Senior Performance Creative Strategist

Our agency is supporting a fast growing DTC brand in the menswear and apparel space.

The opportunity

Kings Loot is looking for a Senior Performance Creative Strategist with extensive online advertising experience for DTC brands Builds the creative strategy, testing framework, and messaging systems that fuel profitable customer acquisition.

Does this sound like you

You want to own the strategy and execution that fuels Kings Loot’s paid growth. You partner with creators to develop high-performing creative while owning the strategy, messaging, testing, and iteration behind Kings Loot's paid acquisition efforts. Success in this role is measured by consistently delivering winning creative that enables Kings Loot to scale paid acquisition more profitably while continuously improving our creative systems, documentation, and organizational knowledge.

Responsibilities

• Own creative brief development, UGC creator direction, script writing, creative messaging, and maintaining the "What's Working" documentation independently.
• Create structured creative briefs for designers, video editors, and creators across Meta, TikTok, and Youtube
• Define core concepts, hooks, angles, and formats for each product drop or seasonal campaign. Develop ad angles, hooks, scripts, headlines, and messaging frameworks designed to drive performance across paid social channels
• Align messaging with both brand voice and platform-specific performance nuances
• Partner with Head of Performance Marketing and UGC creators to sync on product priorities, launch timing, and CTA strategy
• Continuously identify and implement AI workflows that improve creative quality, research speed, briefing, scripting, and concept generation.
• 4-6+ years in performance creative, paid social, or UGC-driven marketing at a DTC brand or growth agency
• Strong grasp of paid social ad anatomy (hooks, scroll-stoppers, CTA structure) Excellent communicator — both in brief writing and giving clear feedback
• Obsessed with testing, learning, and building frameworks that scale
• Deeply collaborative: thrives in a small team where iteration happens fast
• Bonus: Copywriting or visual design background is a plus (but not required)

Full time

Compensation and Benefits

• Target Bonus:Up to 20% of base salary, based on achievement of individual and company performance objectives.
• Unlimited PTO
• Paid Holidays
• ROTH IRA