Creative Strategist, Performance Marketing for DTC Brands

Justworks, Inc.; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

H Street Digital is seeking a Strategic Creative to lead and scale performance-driven advertising for a portfolio of 5–8 DTC brands. You’ll own the creative testing roadmap, guide briefs, and ensure on-brand, conversion-focused assets across copy, video, and graphics.

You’ll collaborate with account managers, strategists, designers, and clients, using data to iterate on hooks, formats, and offers, while maintaining brand consistency and high-quality output.

Qualifications

• 2 to 4+ years of experience in creative strategy, performance creative, or direct response advertising with DTC brands.
• Experience with premium-priced, visually strong consumer brands preferred.
• Strong grasp of direct response advertising and performance creative fundamentals.
• Experience with Meta Ads Manager and creative analytics/testing tools (for example, Atria, Motion or SuperAds) preferred.
• Understanding of platform best practices across Meta, TikTok, YouTube, and other channels.
• Strong writing skills for briefs and ad copy, strong attention to detail and an eye for design best practices; comfortable presenting creative strategy and results to clients.
• Deep understanding of buyers psychology, the science behind great hooks, performance marketing ad frameworks and formats.
• Bonus: You love the outdoors!

Responsibilities

• Own each account's creative testing roadmap in collaboration with the Account Manager/Growth Strategist and Media Buyer, including what is tested, why, and what the team is trying to learn, informed by ongoing research into audience psychology, competitor creative, and category and cultural trends.
• Understand each client's brand and visual strategy at the company level, ensuring performance creative stays on-brand while remaining performance-optimized.
• Build variation within the client's established visual frame so individual ads reinforce brand consistency rather than reading as disjointed, one-off executions.
• Analyze performance data (Ads Manager, creative analytics, and test results) to diagnose why a test performed or underperformed and determine what to iterate beyond new concepts.
• Use our proprietary software to map client personas, tag creative tests, and document learnings so progress compounds month over month.
• Lead development of creative assets (ad copy, video, carousels, graphics) optimized for performance.
• Write clear and concise briefs across UGC, video and static concepts while hitting deadlines
• Provide clear, specific feedback to designers and editors on creative execution, tying feedback to performance rationale
• Understand internal and external creative resources to streamline delivery, reduce revisions, and advise on resourcing needs.
• Deliver on-brand, error-free creative that reflects each client's strategy and standards.
• Show up prepared for client calls and clearly present creative strategy, results, and learnings.

Skills

Creative strategy

Performance creative

Direct response

DTC brands

Tools

Meta Ads Manager

Atria

Motion

SuperAds

Job description

H Street Digital is seeking a Strategic Creative to lead and scale performance-driven advertising for a portfolio of 5–8 DTC brands. You’ll own the creative testing roadmap, guide briefs, and ensure on-brand, conversion-focused assets across copy, video, and graphics.

You’ll collaborate with account managers, strategists, designers, and clients, using data to iterate on hooks, formats, and offers, while maintaining brand consistency and high-quality output.