Performance Creative Strategist — Paid Acquisition

Maneuver Marketing; Georgia; On-site; USD 110,000 - 170,000; Full time

Job summary

Maneuver Marketing is seeking a Performance Creative Strategist (AppLovin) to craft scalable creative playbooks and drive profitable growth across our DTC supplement SKUs. You will shape testing, learnings, and execution with Growth & Creative teams to push acquisition efficiency and lifecycle value.

Lead the creative strategy for AppLovin, identify winning patterns, and translate insights into repeatable systems across campaigns.

Qualifications

• 5+ years in DTC performance creative, creative strategy, or growth‑focused advertising.
• Experience developing ad concepts for paid acquisition channels.
• Strong understanding of creative testing methodologies (hooks, angles, formats, offers).
• Ability to think strategically across multiple SKUs/offers.
• Proactive, builder mentality; able to establish new growth playbooks.

Responsibilities

• Build the AppLovin creative playbook for channel growth across multiple SKUs.
• Identify drivers of success on AppLovin and convert insights into repeatable practices.
• Influence media buying decisions with strong creative rationale.

Skills

DTC advertising

Creative strategy

AppLovin

Performance marketing

Campaign testing

Tools

AppLovin platform

A/B testing tools

Job description

Maneuver Marketing is seeking a Performance Creative Strategist (AppLovin) to craft scalable creative playbooks and drive profitable growth across our DTC supplement SKUs. You will shape testing, learnings, and execution with Growth & Creative teams to push acquisition efficiency and lifecycle value.

Lead the creative strategy for AppLovin, identify winning patterns, and translate insights into repeatable systems across campaigns.