Senior Performance Creative Strategist

Twillory; Village of Valley Stream (NY); Híbrido; USD 135 000 - 150 000; Tempo integral

Resumo da oferta

Twillory seeks a Senior Performance Creative Strategist to drive the creative engine behind a fast-growing DTC menswear brand. You’ll own the strategic side of performance creative, translating data and customer insights into concepts for designers, editors, and creators to execute at scale.

You will lead testing across Meta, TikTok, and YouTube, optimize the creative production process, and collaborate with media buyers to push for higher returns on ad spend.

Qualificações

• 5+ years developing performance creative for DTC or e-commerce brands
• Experience managing creative strategy for brands spending seven figures annually on Meta advertising
• Proven track record helping scale revenue through creative testing and iteration
• Deep understanding of Meta advertising and performance creative best practices
• Experience with TikTok and YouTube advertising is a strong plus
• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
• Exceptional ability to turn performance data into actionable creative direction
• Strong copywriting skills with experience writing performance-focused creative briefs
• Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily
• Excellent communication and project management skills
• Highly organized with strong attention to detail
• Passion for consumer behavior, advertising psychology, and continuous experimentation

Responsabilidades

• Own Performance Creative Strategy across Meta, TikTok, YouTube, and emerging paid channels
• Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
• Turn performance insights into clear hypotheses and testing priorities
• Build repeatable frameworks that increase the speed and quality of creative iteration
• Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
• Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
• Generate multiple variations of winning concepts to maximize scale before fatigue sets in
• Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities
• Work closely with media buyers to understand performance signals and identify opportunities
• Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life
• Review creative before launch to ensure every asset is optimized for performance
• Continuously improve the creative production process to increase testing velocity
• Help establish systems that allow Twillory to produce high-performing creative at scale
• Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes
• Become the company's expert on what is and isn't working across paid social

Conhecimentos

Performance creative

DTC advertising

Meta advertising

Copywriting

Creative testing

Project management

Media buying collaboration

Ferramentas

AI tools

UGC collaboration

Descrição da oferta de emprego

Schedule: Full-time | 4 days in office, 1 day work from home

Compensation: $135,000-$150,000 base salary + 20% Target Based Bonus

About Twillory

Twillory is a fast-growing menswear brand redefining comfort and performance in everyday apparel. We combine technical fabrics with modern style to help men look sharp while feeling incredibly comfortable.

Creative is the biggest driver of our growth. We believe the brands that win aren't the ones that consistently produce the best creativity.

We're looking for a Senior Performance Creative Strategist to help us build that engine.

This is a high-impact role with direct influence over millions of dollars in annual advertising spend. You'll work alongside our media buying, creative, and leadership teams to develop the next generation of winning ads that fuel Twillory's growth.

About the Role

We're looking for someone who has lived inside high-performing DTC brands and understands what separates good creative from creative that scales.

You know how to dissect winning ads, uncover why they're working, and build systems for creating more of them. You think in hooks, angles, objections, positioning, customer psychology, and creative testing frameworks.

You'll own the strategic side of performance creative, transforming data and customer insights into concepts that our designers, editors, and creators can bring to life.

If you've helped scale Meta accounts through better creative, this role was built for you.

What You'll Do:

Own Performance Creative Strategy

• Develop the overall creative testing roadmap across Meta, TikTok, YouTube, and emerging paid channels
• Analyze creative performance daily to identify winning hooks, messaging, formats, creators, offers, and trends
• Turn performance insights into clear hypotheses and testing priorities
• Build repeatable frameworks that increase the speed and quality of creative iteration

Develop Winning Creative Concepts

• Write detailed creative briefs for static ads, UGC, creator content, testimonials, landing pages, and short-form video
• Create fresh concepts built around customer pain points, objections, aspirations, offers, and product value propositions
• Generate multiple variations of winning concepts to maximize scale before fatigue sets in
• Research competitors, customer reviews, social conversations, and emerging trends to uncover new creative opportunities

Partner With Creative & Growth Teams

• Work closely with media buyers to understand performance signals and identify opportunities
• Collaborate with designers, video editors, content creators, and copywriters to bring concepts to life
• Review creative before launch to ensure every asset is optimized for performance
• Continuously improve the creative production process to increase testing velocity

Build a World-Class Creative Engine

• Help establish systems that allow Twillory to produce high-performing creative at scale
• Introduce new testing methodologies, AI workflows, creator sourcing strategies, and creative processes
• Become the company's expert on what is and isn't working across paid social

What We're Looking For

• 5+ years developing performance creative for DTC or e-commerce brands
• Experience managing creative strategy for brands spending seven figures annually on Meta advertising
• Proven track record helping scale revenue through creative testing and iteration
• Deep understanding of Meta advertising and performance creative best practices
• Experience with TikTok and YouTube advertising is a strong plus
• Expert understanding of hooks, angles, positioning, messaging, offers, objections, value propositions, and customer psychology
• Exceptional ability to turn performance data into actionable creative direction
• Strong copywriting skills with experience writing performance-focused creative briefs
• Comfortable working in a fast-paced environment where testing, iteration, and feedback happen daily
• Excellent communication and project management skills
• Highly organized with strong attention to detail
• Passion for consumer behavior, advertising psychology, and continuous experimentation

Bonus Points

• Experience at a high-growth DTC brand generating $20M+ in annual revenue
• Experience working with AI tools to accelerate creative ideation and production
• Experience collaborating directly with creators and UGC agencies
• Experience building creative testing frameworks from the ground up
• Familiarity with Motion, Triple Whale, Northbeam, or other attribution and creative analytics platforms

What Success Looks Like

Within your first 12 months, you will have:

• Built a repeatable creative testing framework that consistently generates winning concepts
• Increased the volume and quality of creative testing across paid channels
• Improved collaboration between creative and media buying
• Developed a robust pipeline of fresh concepts that reduces creative fatigue
• Helped scale Twillory's paid media performance through stronger creative strategy
• Established Twillory as one of the most sophisticated performance creative organizations in DTC

Why Join Twillory

• Work on a brand with significant paid media investment and an aggressive growth trajectory
• Direct influence on company revenue and growth strategy
• High level of ownership and autonomy
• Collaborate with a fast-moving, ambitious team that values speed, creativity, and experimentation
• Opportunity to help build one of the best performance creative organizations in the DTC industry