Senior Performance Advertising Director

Comcast Advertising; New York (NY); On-site; USD 207,000 - 311,000; Full time

Job summary

Comcast Advertising in New York seeks a Sr. Sales Director – Performance Advertising to lead SMB and growth-focused campaigns across CTV and premium video.

You will build pipeline, shape go-to-market strategy, and deepen strategic client relationships. Ideal candidates bring 6+ years in SMB advertising sales, a strong measurement mindset, and a proven ability to translate data into compelling narratives that drive revenue growth.

Qualifications

• 6+ years of direct sales experience in SMB performance / growth marketing, search, or related advertising sales.
• Deep understanding of measurement frameworks, including pixel-based attribution, platform reporting, incrementality testing, geo tests, conversion lift studies, and measurement triangulation.
• Ability to translate premium video and CTV into a credible performance narrative for advertisers that have historically been anchored in search, social, affiliate, and lower-funnel channels.
• Strong understanding of performance media buying behavior, attribution challenges, creative testing, optimization, and how businesses and agencies allocate and scale budget.
• Experience working in a high-growth, early-stage, or build-oriented environment preferred.
• Ability to develop engaging narratives and storytelling in an industry rooted in numbers, measurement, and performance outcomes.

Responsibilities

• Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand.
• Partner closely with leadership to grow the Performance Advertising segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
• Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
• Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
• Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
• Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.

Skills

Growth marketing

Consultative selling

Account management

Advertising sales

Media sales

Education

Bachelor's Degree

Job description

Comcast Advertising in New York seeks a Sr. Sales Director – Performance Advertising to lead SMB and growth-focused campaigns across CTV and premium video.

You will build pipeline, shape go-to-market strategy, and deepen strategic client relationships. Ideal candidates bring 6+ years in SMB advertising sales, a strong measurement mindset, and a proven ability to translate data into compelling narratives that drive revenue growth.