Director, Performance Advertising for SMB & CTV Growth

Comcast Corporation; San Francisco (CA); On-site; USD 106,000 - 197,000; Full time

Job summary

Universal Ads, a part of Comcast, is expanding its SMB performance sales team in California. We seek an entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location brands.

You will partner with leadership to develop a go-to-market strategy, build a qualified pipeline, and translate premium CTV/video performance into advertiser outcomes, supported by cross-functional teams.

Qualifications

• 3+ years of direct sales experience in SMB performance/ growth marketing.
• TV/CTV + performance marketing sales experience preferred.
• Deep understanding of measurement frameworks and attribution.

Responsibilities

• Strong understanding of how SMBs evaluate media performance across the customer lifecycle and how TV unlocks demand.
• Partner with leadership to grow the Performance Advertising segment and build a GTM strategy.
• Activate priority client targets, develop a qualified pipeline, and drive revenue growth.
• Evolve how Universal Ads sells to three segments: positioning, pitch, and measurement.
• Translate CTV effects into a credible performance narrative for advertisers.

Skills

Account Management

Business Development

Consultative Selling

Performance Marketing

Strategic Selling

Education

Bachelor's Degree

Job description

Universal Ads, a part of Comcast, is expanding its SMB performance sales team in California. We seek an entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location brands.

You will partner with leadership to develop a go-to-market strategy, build a qualified pipeline, and translate premium CTV/video performance into advertiser outcomes, supported by cross-functional teams.