Senior Partnership Activation Lead – Motorsports

NAPA Auto Parts; Atlanta (GA); Hybrid; USD 110.000 - 140.000; Vollzeit

Zusammenfassung

The Manager of Partnership Activation at NAPA Auto Parts will oversee day-to-day activation and customer engagement for select partners within the U.S. partnerships portfolio.

The role drives cross-functional collaboration to develop integrated activation plans that align with racing and motorsports business goals. They will lead strategies for brand content, hospitality, media, merchandise, and talent coordination, translating customer insights into effective activation campaigns and measurable

Qualifikationen

• Bachelor's degree in business/marketing or related field.
• Minimum 5 years work experience, ideally with a focus in sponsorship, brand marketing/media and partnerships.
• 2-3 years’ experience managing sports partnerships (league/property).
• Brand and/or agency experience preferred.
• Experience within the North American sports landscape, preferably motorsports.

Aufgaben

• Oversee activation strategy, branding, and execution of NAPA partnerships.
• Coordinate customer engagement elements across partners: content, hosting, media, merchandise, and talent.
• Advise stakeholders across the system on sponsorship activation including agency partners, teams and sponsor partners.
• Manage sponsorship marketing and events schedules and deadlines.
• Provide brand direction for externally produced creative content with agency and sponsor partners.
• Translate customer insights into marketing strategies for sponsorships.
• Create activation plans and present them to NAPA leadership.
• Track, analyze, and report key program metrics against objectives.
• Propose tests and new spaces for the NAPA brand.
• Develop relationships across the NAPA system to deliver value through partnerships.
• Represent NAPA in the sports industry to deepen relationships.

Kenntnisse

Sponsorship Activation

Brand Marketing

Partnership Management

Cross-functional Leadership

Project Management

Stakeholder Communication

Ausbildung

Bachelor's degree in business/marketing

Tools

Microsoft Office

Jobbeschreibung

The Manager of Partnership Activation at NAPA Auto Parts will oversee day-to-day activation and customer engagement for select partners within the U.S. partnerships portfolio.

The role drives cross-functional collaboration to develop integrated activation plans that align with racing and motorsports business goals. They will lead strategies for brand content, hospitality, media, merchandise, and talent coordination, translating customer insights into effective activation campaigns and measurable