Senior Manager, Partner Activation & Experience

NASCAR; Iowa; On-site; USD 90,000 - 130,000; Full time

Job summary

NASCAR is seeking a Senior Manager of Partnerships for the Midwest Division. You will lead Iowa Speedway partner accounts, coordinate activation strategies across events, and ensure asset fulfillment from signage to social content.

This role requires collaboration with regional sales, legal, and multiple internal teams. Ideal candidates bring a bachelor’s degree and 3–4 years in partnership or sports marketing, with strong project management, communication, and stakeholder skills.

Qualifications

• Bachelor’s degree required in related field.
• 3–4 years of related experience, preferably in partnership marketing or sports marketing.

Responsibilities

• Serve as the primary account lead for Iowa Speedway partners during NASCAR events and other events.
• Manage a portfolio of partners across the Midwest Division’s track properties.
• Develop and execute event-weekend activation strategies to support partner priorities.
• Oversee fulfillment of partnership assets including signage, activations, tickets, hospitality, social media, and digital content.
• Assist with EBMS data loading, reporting, and fulfillment processing.

Skills

Project management

Stakeholder management

Strategic thinking

Communication skills

Education

Bachelor’s degree in sports management, business, sports marketing, or a related field

Tools

Microsoft Office

Database management

Job description

NASCAR is seeking a Senior Manager of Partnerships for the Midwest Division. You will lead Iowa Speedway partner accounts, coordinate activation strategies across events, and ensure asset fulfillment from signage to social content.

This role requires collaboration with regional sales, legal, and multiple internal teams. Ideal candidates bring a bachelor’s degree and 3–4 years in partnership or sports marketing, with strong project management, communication, and stakeholder skills.