Strategic Partnership Activation Manager

Genuine Parts Company; United States; Hybrid; USD 120,000 - 170,000; Full time

Job summary

Genuine Parts Company, doing business as NAPA, is seeking a strategy-driven leader to oversee activation and execution of NAPA partnership initiatives. You will manage brand content, events, and stakeholder engagement across the sponsorship portfolio to deliver measurable customer impact.

The role requires deep experience in sponsorships and sports partnerships, with strong leadership and communication skills to align internal teams and external partners across North America.

Qualifications

• Bachelor's degree in business/marketing or related field.
• Minimum 5 years work experience in sponsorship, brand marketing/media and partnerships.
• 2–3 years’ experience managing sports partnerships (league/property).
• Brand and/or agency experience preferred.
• Experience within North American sports landscape, preferably motorsports.

Responsibilities

• Oversee and implement the strategy, branding, and execution of NAPA partnership activations.
• Directly interact with partners to coordinate all elements of customer engagement with NAPA.
• Provide brand and creative direction for externally produced content with agency partners.
• Translate customer insights into marketing strategies and engagement plans within sponsorships.
• Initiate and manage the sponsorship marketing and events schedule to meet deadlines and requirements.
• Develop relationships across the NAPA system to deliver value through partnerships.

Skills

Partnership activation

Brand marketing

Stakeholder management

Team leadership

Education

Bachelor's degree in business/marketing

Tools

Microsoft Office Suite

Job description

Genuine Parts Company, doing business as NAPA, is seeking a strategy-driven leader to oversee activation and execution of NAPA partnership initiatives. You will manage brand content, events, and stakeholder engagement across the sponsorship portfolio to deliver measurable customer impact.

The role requires deep experience in sponsorships and sports partnerships, with strong leadership and communication skills to align internal teams and external partners across North America.