Motorsports Partnership Activation Lead

Genuine Parts Company; Atlanta (GA); Hybrid; USD 90,000 - 135,000; Full time

Job summary

Genuine Parts Company (GPC) through the NAPA U.S. Partnerships team seeks a Manager of Partnership Activation to oversee day-to-day activation and customer engagement of select partners within the NAPA portfolio, with a focus on racing and motorsports in North America.

The role leads cross-functional teams to develop integrated activation plans, translate customer insights into marketing strategies, and drive growth through sponsorships, events, and hospitality.

Qualifications

• Bachelor's degree in business/marketing or related field.
• Minimum 5 years work experience in sponsorship, brand marketing, or partnerships.
• 2–3 years’ experience managing sports partnerships (league/property).
• Brand or agency experience preferred.
• Experience within North American sports landscape, preferably motorsports.

Responsibilities

• Oversee strategy, branding, and execution of NAPA partnership activations.
• Interact with partners to coordinate all elements of customer engagement with NAPA in the context of our partnerships (brand content, hospitality, media, merchandise, and talent).
• Advise, support, and proactively communicate with stakeholders across the system regarding sponsorship activation including agency partners, teams and sponsor partners.
• Initiate and manage the sponsorship marketing and events schedule to plan and coordinate efforts and ensure all deadlines, materials, and other requirements are met.
• Provide brand and creative direction and feedback for all externally produced creative content with agency and sponsor partners.
• Translate customer insights and research into marketing strategies and customer engagement plans within the sponsorship space.
• Create and present activation plans in a strategic, clear manner to NAPA leadership.
• Partner in the collection, analysis and reporting of key program metrics against set objectives.
• Propose strategies to test & learn within new, emerging spaces for the NAPA brand.
• Develop relationships across the NAPA system to better understand business goals and deliver value through our partnerships portfolio.
• Represent NAPA within the sports industry to deepen company relationships and knowledge and be on the cutting edge of customer and fan engagement strategies.

Skills

Partnership activation

Brand marketing

Sponsorship management

Cross-functional leadership

Analytical skills

Education

Bachelor's degree in business/marketing

Tools

Microsoft Office

Job description

Genuine Parts Company (GPC) through the NAPA U.S. Partnerships team seeks a Manager of Partnership Activation to oversee day-to-day activation and customer engagement of select partners within the NAPA portfolio, with a focus on racing and motorsports in North America.

The role leads cross-functional teams to develop integrated activation plans, translate customer insights into marketing strategies, and drive growth through sponsorships, events, and hospitality.