Senior Partner Marketing & Events Leader

Relativity; Minneapolis (MN); Remote; USD 94,000 - 142,000; Full time

Job summary

Relativity seeks a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that engage partners and accelerate growth.

You'll lead multi-partner initiatives, coordinate Relativity-sponsored events, and report on performance to guide future programs and partner engagement. The role blends campaign execution, event marketing, communications, and program management, offering growth toward senior partner-facing roles.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, or field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or programs from planning through measurement.
• Strong project management skills with multiple programs and deadlines.
• Strong written and verbal communication skills for marketing assets and content.
• Comfort with marketing performance data and campaign reporting.
• Familiarity with Salesforce, marketing automation, webinar platforms, or similar tools.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment and logistics.
• Coordinate partner marketing activities related to major events to ensure a positive experience for partners.
• Manage internal partner marketing communications, including updates, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing pages, content, social media, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including PR and partner-related web content updates.
• Track and report on campaign and program performance with insights and recommendations.
• Create monthly and quarterly reports showing campaign, program, and event performance.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful execution.

Skills

Partner Marketing

Campaign Management

Content Marketing

Digital Marketing

Event Marketing

Cross-functional Collaboration

Project Management

Communication

Marketing Analytics

Sales Enablement

Tools

Salesforce

MA Platforms

Webinar Platforms

Job description

Relativity seeks a Senior Specialist, Partner Marketing Campaigns & Events to drive execution of partner marketing campaigns, programs, and events that engage partners and accelerate growth.

You'll lead multi-partner initiatives, coordinate Relativity-sponsored events, and report on performance to guide future programs and partner engagement. The role blends campaign execution, event marketing, communications, and program management, offering growth toward senior partner-facing roles.