Senior Partner Marketing Campaigns & Events Lead

Relativity; Charlotte (NC); Hybrid; USD 94,000 - 142,000; Full time

Benefits offered by this job

Relativity benefits

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that engage partners and fuel business growth. The role involves field marketing activities, content creation, webinars, digital campaigns, and coordinating across teams.

You will manage partner participation in Relativity-sponsored events, track performance, and provide insights to improve future programs.

Qualifications

• 5-8 years of experience in B2B marketing in tech, legal, or SaaS.
• Experience in partner/channel/ecosystem marketing environments.
• Experience supporting conferences, trade shows, or customer events.
• Experience executing multi-channel campaigns, events, or programs.
• Strong project management across multiple programs and deadlines.
• Excellent written and verbal communication; event/content assets.
• Comfort with marketing data and campaign reporting.
• Familiarity with Salesforce and marketing automation tools.

Responsibilities

• Own execution of partner marketing campaigns and programs across events and digital channels.
• Manage partner participation in Relativity-sponsored events and industry conferences.
• Coordinate internal communications and priority initiative visibility.
• Execute email marketing, landing pages, content, social media, and campaign setup.
• Coordinate partner content and announcements, PR, and web updates.
• Track and report campaign performance with insights.
• Create monthly and quarterly performance reports for the team.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Ops, Communications, and Sales.

Skills

B2B marketing

Partner marketing

Event marketing

Campaign management

Marketing analytics

Sales enablement

Cross-functional collaboration

Communication skills

Tools

Salesforce

Marketing automation

Webinar platforms

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that engage partners and fuel business growth. The role involves field marketing activities, content creation, webinars, digital campaigns, and coordinating across teams.

You will manage partner participation in Relativity-sponsored events, track performance, and provide insights to improve future programs.