Senior Partner Marketing & Events Lead

Relativity; New Hampshire; Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

The role focuses on cross-team collaboration, field marketing activities, and delivering meaningful experiences for partners through digital campaigns and industry events, with a path toward deeper partner strategy and relationship management.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience working in partner marketing, channel marketing, alliance marketing, or ecosystem marketing.
• Experience supporting conferences, trade shows, customer events, sponsorships, or other field marketing activities.
• Experience executing multi-channel marketing campaigns, events, or programs from planning through measurement.
• Strong project management skills with multiple programs and deadlines.
• Strong written and verbal communication skills for marketing assets and event content.
• Comfort with marketing performance data and campaign reporting.
• Familiarity with marketing technologies like Salesforce, MA platforms, and webinar tools.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment and post-event follow-up.
• Coordinate partner marketing activities for major events to ensure a positive experience for participating partners.
• Manage internal partner marketing communications, including updates, deliverables, deadlines, and priority visibility.
• Execute campaign-related activities including email marketing, landing page development, content creation, social media, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including social media and PR activities.
• Track and report on campaign and program performance, providing insights to improve future initiatives.
• Create monthly/quarterly reports for visibility into campaign, program, and event performance with key results and trends.
• Collaborate with Events, Product Marketing, Segment Marketing, Marketing Operations, Communications, and Sales to ensure successful execution.

Skills

Partner Marketing

Marketing Strategies

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Public Relations

Relationship Management

Sales Enablement

Channels Marketing

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events to drive the execution of partner marketing campaigns, programs, and events that strengthen partner engagement and support business growth.

The role focuses on cross-team collaboration, field marketing activities, and delivering meaningful experiences for partners through digital campaigns and industry events, with a path toward deeper partner strategy and relationship management.