Senior Partner Marketing & Events Lead (Remote)

Relativity; Columbus (OH); Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is hiring a Senior Specialist, Partner Marketing Campaigns & Events in the United States to lead the execution of partner marketing campaigns, programs, and events that engage partners and drive business growth.

The role blends campaign execution, event marketing, communications, and program management, with exposure to partner strategy and relationship management over time.

Qualifications

• 5–8 years of experience in B2B marketing, preferably tech, legal, or SaaS.
• Experience in partner/ecosystem marketing environments, including channel programs.
• Experience supporting conferences, trade shows, or partner events.
• Experience executing multi-channel campaigns, events, and programs from planning to measurement.
• Strong project management skills managing multiple programs and deadlines.
• Excellent written and verbal communication for campaigns and event content.
• Comfort with marketing performance data and campaign reporting for insights.
• Familiarity with marketing tech like Salesforce and automation platforms.
• Collaborative mindset across cross-functional teams.
• Interest in growing into a more partner-facing role over time.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment and post-event follow-up.
• Coordinate partner marketing activities for major events to ensure a positive experience for participating partners.
• Manage internal partner marketing communications, including updates, deadlines, and visibility into priority initiatives.
• Execute campaign-related activities including email marketing, landing pages, content, social media, and coordination with Marketing Operations.
• Coordinate partner marketing content and communications opportunities, including PR and web updates.
• Track and report on campaign and program performance, providing insights and recommendations.
• Create monthly and quarterly reports showing campaign, program, and event performance with trends and follow-up areas.
• Collaborate with Events, Product Marketing, Sales, and other teams to ensure successful execution.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Tools

Salesforce

Marketing Automation

Webinar Platforms

Job description

Relativity is hiring a Senior Specialist, Partner Marketing Campaigns & Events in the United States to lead the execution of partner marketing campaigns, programs, and events that engage partners and drive business growth.

The role blends campaign execution, event marketing, communications, and program management, with exposure to partner strategy and relationship management over time.