Senior Partner Marketing & Co-Marketing Lead

Acceldata; California; On-site; USD 160,000 - 210,000; Full time

Job summary

Acceldata is seeking a senior partner/channel marketing leader in California to build and run the co-marketing demand engine with technology/ISV and channel partners. You will plan joint campaigns, events, webinars, and co-sponsorships while leveraging MDF for high-return motions, in collaboration with the Partnership and Marketing teams.

You will own partner-facing content, coordinate with TMM/PMM for technical substance, and ensure content is current as products evolve.

Qualifications

• 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.
• Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
• Can write a white paper and project-manage five partners and three internal teams to ship a campaign.

Responsibilities

• Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
• Identify opportunities independently and determine suitable sponsorships and campaigns without waiting for the Partnership team.
• Deploy market development funds (MDF) strategically with marketing leadership.
• Author joint partner-facing content and co-branded assets, and integrate Acceldata content for partners.
• Package product release announcements for partners on a quarterly cadence.

Skills

Partner marketing

Co-marketing

Field marketing

Editorial judgment

White papers

Job description

Acceldata is seeking a senior partner/channel marketing leader in California to build and run the co-marketing demand engine with technology/ISV and channel partners. You will plan joint campaigns, events, webinars, and co-sponsorships while leveraging MDF for high-return motions, in collaboration with the Partnership and Marketing teams.

You will own partner-facing content, coordinate with TMM/PMM for technical substance, and ensure content is current as products evolve.