Partner Marketing Architect — Growth via Co-Marketing

Sprites; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Campfire in San Francisco is seeking a senior Partner Marketing Leader to build the partner marketing function from the ground up, creating joint value propositions and co-marketing programs with top partners.

You will develop messaging, campaigns, and enablement assets, manage funds, and own sponsorships, aiming to drive partner-sourced pipeline and revenue. This role partners with Field Marketing and Corporate Events to scale presence.

Qualifications

• 8+ years in B2B marketing, including 3+ in partner or ecosystem marketing.
• Track record of building partner programs with measurable pipeline.
• Experience with technology or integration partners and marketplaces.

Responsibilities

• Build the partner marketing plan with the Partnerships team and set program design, budgets, and targets.
• Develop joint messaging and assets with priority partners, incl. solution briefs and joint customer stories.
• Run co-marketing campaigns and events with partners alongside Field Marketing and Corporate Events.
• Own partner-facing enablement: portal content, launch comms, sales playbooks, and partner newsletters.
• Manage market development funds and co-funded programs; track ROI.
• Represent Campfire at partner conferences and communities, coordinating sponsorships.
• Report on partner-sourced and partner-influenced pipeline and engagement.

Skills

B2B marketing

Partner marketing

Campaign management

Event planning

Stakeholder management

Copywriting

Relationship building

Job description

Campfire in San Francisco is seeking a senior Partner Marketing Leader to build the partner marketing function from the ground up, creating joint value propositions and co-marketing programs with top partners.

You will develop messaging, campaigns, and enablement assets, manage funds, and own sponsorships, aiming to drive partner-sourced pipeline and revenue. This role partners with Field Marketing and Corporate Events to scale presence.