Senior Paid Social Strategist - B2B SaaS Growth

Sage City; Atlanta (GA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus 20%

Health insurance

Dental & Vision

401(k) match 100% up to 4%

32 days PTO

Parental leave 18 weeks

Work Away Program

Tuition reimbursement

Wellness rewards

Job summary

Sage seeks a Senior Paid Social Media Manager to own paid social strategy for North America, guiding audience planning, creative testing, platform experimentation, optimization, and performance insights.

You will partner with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, and agencies to build connected social programs driving lead generation and revenue. Hybrid work from Atlanta.

Qualifications

• 5+ years of experience in B2B paid social marketing within B2B SaaS/tech.
• Hands-on experience running paid social campaigns on LinkedIn, Meta, Reddit or similar channels.
• Experience owning paid social strategy, audience planning, creative testing, optimization and measurement.
• Experience managing agencies, platform partners, budgets, timelines and performance expectations.
• Strong analytical skills connecting paid social performance to lead quality and revenue.
• Experience collaborating cross-functionally with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Dev, agencies, or platforms.
• Experience using AI tools to improve creative development, testing, reporting or workflow efficiency.

Responsibilities

• Own and execute Sage’s paid social strategy across North America, including LinkedIn, Meta, Reddit, and emerging platforms.
• Develop paid social channel plans, audience strategies, creative testing roadmaps and optimization plans.
• Manage paid social campaign execution from planning through launch, testing, optimization, reporting and performance improvement.
• Partner with Brand and Creative teams to optimize paid social creative, messaging and formats.
• Collaborate with Organic Social to connect paid and organic campaigns across priority audiences.
• Work with agencies and platform partners to plan, execute, optimize, and scale campaigns.
• Use performance data to refine campaigns and improve MQLs, SQLs, pipeline and ROI.
• Leverage AI tools to improve creative development, testing, optimization, reporting and workflow.

Skills

Paid social strategy

Audience planning

Creative testing

Data analysis

Agency management

Cross-functional collaboration

Platform fluency (LinkedIn, Meta, Redi

AI tools usage

Tools

AI tools

Job description

Sage seeks a Senior Paid Social Media Manager to own paid social strategy for North America, guiding audience planning, creative testing, platform experimentation, optimization, and performance insights.

You will partner with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, and agencies to build connected social programs driving lead generation and revenue. Hybrid work from Atlanta.