Senior Paid Social Manager

Sage; Austin (TX); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Bonus (20%)

Health, dental, and vision coverage

401(k) retirement match

32 days PTO (22 personal, 10 holidays)

Parental leave (18 weeks)

Work Away Program

Sage Foundation volunteering

Tuition reimbursement

Job summary

Sage is seeking a Senior Paid Social Manager to own North America paid social across LinkedIn, Meta, Reddit and emerging channels. You will shape audience planning, media briefs, creative testing roadmaps, and optimization, guiding agency partners to improve lead quality, pipeline, and return on investment.

Work is hybrid with offices in Atlanta or Austin. You will collaborate with Brand, Creative, Organic Social, Product Marketing, Sales Development and platform teams to build connected paid

Qualifications

• 5+ years of B2B paid social marketing experience in B2B SaaS/tech
• Hands-on experience owning paid social strategy with LinkedIn, Meta, and Reddit Ads
• Experience testing new social platforms, formats, audiences, or campaign structures
• Experience managing agency, vendors, platform partners, budgets and timelines
• Strong analytics linking paid social to lead quality, pipeline, revenue and ROI
• Experience collaborating cross-functionally with Brand, Creative, Organic Social, Product Marketing, and sales
• Experience using AI tools to improve marketing effectiveness and workflow efficiency
• Strong communication and stakeholder management skills with minimal direction

Responsibilities

• Own paid social strategy for North America including channel planning and measurement
• Guide agency partners for campaign build, trafficking, pacing, execution, optimization and reporting
• Develop audience strategies, creative testing roadmaps, and optimization plans to support lead gen, pipeline and revenue
• Collaborate with Brand, Creative and Product Marketing to optimize paid social creative and messaging
• Stay current on platform changes and opportunities; experiment with AI and automation to improve performance and efficiency
• Communicate performance insights, risks and recommendations to internal stakeholders and agency partners

Skills

LinkedIn Ads

Meta Ads

Reddit Ads

Audience strategy

Campaign optimization

Creative testing

Analytics & reporting

Agency management

AI tools for marketing

Cross-functional collaboration

Tools

Campaign platforms

Job description

B2B paid social at Sage is a pipeline channel, a measurable growth lever for reaching the right audiences, testing creative, improving lead quality, and influencing pipeline across North America.

We’re looking for a Senior Paid Social Manager to lead how Sage uses LinkedIn, Meta, Reddit, and emerging paid social channels to reach B2B buyers across North America, improve lead quality, and influence pipeline.

This role sits within the Performance Media team and owns the strategy behind paid social, including audience planning, media planning, campaign briefs, creative testing, agency direction, campaign QA, optimization, and performance measurement. Sage has agency support for campaign build, trafficking, pacing, and in-platform execution, so your role is to guide the strategy, challenge recommendations, and make informed decisions that improve performance.

This is a strong fit for a B2B paid social marketer who understands how campaigns are structured, launched, tested, measured, and optimized, and who wants to experiment with AI, large language models, and platform automation to improve audience discovery, creative testing, campaign analysis, reporting, optimization, and return on investment.

Location Requirement: Hybrid 3 days per week from our Atlanta office (Ponce City Market) or Austin office (405 Colorado St.)

Who is Sage?

Sage helps small and medium-sized businesses succeed with AI-powered accounting, finance, ERP, payroll and HR software. Knowing that over 6+ million of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

Why Join?

• Own paid social strategy for North America in a role tied directly to lead quality, pipeline, revenue, and return on investment.
• Work on more than media execution by shaping audience strategy, creative testing, platform experimentation, optimization, and performance insights.
• Partner with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, and platform teams to build social programs that are connected across the buyer journey.
• Use AI in practical ways to improve creative development, campaign testing, optimization, reporting, and workflow efficiency.
• Join a global B2B SaaS company where paid social is treated as a measurable growth channel, not just a brand awareness tactic.
• Own Sage’s paid social strategy across North America, including LinkedIn, Meta, Reddit, and emerging paid social platforms.
• Develop paid social channel plans, media plans, audience strategies, campaign briefs, creative testing roadmaps, and optimization plans that support lead generation, sales-qualified opportunities, pipeline, revenue, and return on investment.
• Brief and manage the agency partner responsible for campaign build, trafficking, pacing, in-platform execution, optimization support, and reporting.
• QA agency campaign setup, including campaign structure, targeting, creative, tracking, budget pacing, and alignment to campaign objectives.
• Review agency recommendations, audience performance, creative test results, budget allocation, pacing, and campaign performance to ensure paid social activity is aligned to business goals.
• Partner with Brand and Creative teams to develop and optimize paid social creative, messaging, formats, and content.
• Collaborate with Organic Social to create a more connected paid and organic social approach across priority campaigns, audiences, and moments.
• Work directly with agency partners and ad platform representatives, including LinkedIn, Meta, Reddit, and other paid social channels, to inform audience strategy, creative testing, campaign structure, platform changes, and optimization opportunities.
• Use performance data to refine campaigns, identify opportunities, and improve marketing-qualified leads, sales-qualified opportunities, pipeline contribution, revenue impact, and return on investment.
• Experiment with AI, large language models, and platform automation to improve audience discovery, creative variation, campaign analysis, optimization recommendations, reporting, and campaign workflow efficiency.
• Stay current on paid social platform changes, audience behavior, creative best practices, measurement approaches, AI-enabled platform capabilities, and emerging paid social opportunities.
• Communicate performance insights, recommendations, risks, and decisions needed to internal stakeholders and agency partners.

Minimum Qualifications

• At least 5+ years of experience in B2B paid social marketing within B2B SaaS/tech
• Required hands-on experience owning paid social strategy with LinkedIn, Meta, and Reddit Ads, including audience strategy, campaign structure, creative testing, conversion tracking, optimization, pacing, and performance reporting.
• Experience testing new social platforms, formats, audiences, creative approaches, or campaign structures.
• Experience managing agency, vendors, platform partners, campaign budgets, timelines, and performance expectations.
• Strong analytical skills with the ability to connect paid social performance to lead quality, sales-qualified opportunities, pipeline, revenue, and return on investment.
• Experience partnering cross-functionally with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, and sales teams.
• Experience using AI tools to improve marketing effectiveness, creative variation, testing, optimization, reporting, or workflow efficiency.
• Strong communication and stakeholder management skills, with the ability to own initiatives, make recommendations, and drive execution with minimal direction.

Benefits? We have plenty.

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Atlanta;Austin

Hybrid

Working at Sage means you’re supporting millions of small and mid-sized businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, contact [e-mail] .

Senior Paid Social Manager

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Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.

Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.