Senior Paid Media Strategy Lead

Sagepath Reply; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

Sagepath Reply is seeking a Senior Media Manager to lead strategy, planning, execution and optimization of integrated paid media programs for our clients. This role is highly client-facing, translating business objectives into media strategies and presenting recommendations to senior stakeholders.

You will own media strategy and performance across a portfolio, understanding platform dynamics and broader business impact, while guiding teams and partnering with analytics to ensure measurable

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Communications or related field or equivalent experience.
• 5+ years of digital media or performance marketing experience, preferably in an agency or consulting environment.
• Demonstrated experience developing and leading paid media strategies for complex client accounts.
• Strong hands-on expertise in Google Ads, including Search and Performance Max.
• Experience across additional paid media channels such as Microsoft Ads, Meta, LinkedIn, YouTube and programmatic media.
• Experience managing significant media budgets and making investment recommendations across channels.
• Strong understanding of performance marketing metrics, attribution and funnel optimization.
• Experience with GA4 and other analytics/reporting platforms.

Responsibilities

• Lead development of integrated media strategies aligned to client objectives, audiences and KPIs.
• Develop cross-channel media plans spanning paid search, paid social, Performance Max, display and emerging channels.
• Create annual, quarterly and campaign-level media plans and forecasts.
• Be the primary media SME and trusted advisor for client relationships.
• Present strategy, performance, insights and recommendations in client meetings.
• Translate data into clear business implications for marketing and senior executives.
• Identify opportunities and challenges in performance before they become issues.
• Partner with account and strategy teams on client planning and growth opportunities.
• Oversee campaign architecture, activation, optimization and QA across paid media.
• Manage media budgets, pacing and forecasts, reallocating as needed based on performance.
• Analyze campaign and customer data for trends and actionable insights.
• Collaborate with analytics teams on attribution and measurement quality.
• Ensure trafficking and QA processes meet standards.
• Lead development and presentation of recurring client performance reporting.
• Identify cross-channel insights to improve media and marketing strategy.
• Develop forecasts and investment recommendations to inform budgets.
• Develop POVs and thought leadership for clients.

Skills

Paid media expertise

Client-facing

Strategic thinking

Analytical

Presentation skills

Project management

Education

Bachelor's degree in Marketing, Advertising, Business, Communications

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

Display/Programmatic platforms

GA4

Looker Studio

Job description

Sagepath Reply is seeking a Senior Media Manager to lead strategy, planning, execution and optimization of integrated paid media programs for our clients. This role is highly client-facing, translating business objectives into media strategies and presenting recommendations to senior stakeholders.

You will own media strategy and performance across a portfolio, understanding platform dynamics and broader business impact, while guiding teams and partnering with analytics to ensure measurable