Senior Paid Social Strategist (B2B) - Remote

NoDesk; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Employer-paid plan for you and family

Unlimited PTO (2-week minimum)

Paid Company Holidays

Your Birthday Off

Paid Parental Leave

401(k) with 3% company match

Annual bonus based on tenure

Job summary

Directive Consulting is a leading B2B marketing agency focused on delivering measurable results for technology, industrial, and services clients. The Paid Strategist role is client-facing and centers on building and managing paid social strategies, with direct collaboration with clients and internal teams to optimize performance.

You will develop high-performing paid social campaigns across LinkedIn and Meta, manage budgets, and translate data into actionable insights, contributing to client

Qualifications

• 2+ years at a performance/digital marketing agency supporting B2B clients.
• Expertise in paid social campaigns, especially LinkedIn Ads or Meta Ads.
• Knowledge of LinkedIn ad units (conversation ads, document ads, CTV, etc.).
• Proficiency with ad platforms: LinkedIn Campaign Manager, Meta Campaign Manager, ZoomInfo, 6Sense, etc.
• Strong understanding of paid principles: keyword research, copywriting, bid management, optimization.
• Ability to analyze campaign performance with GA4, Excel, and other analytics tools.
• Proven ability to drive results with mid-market or enterprise accounts.
• Ability to translate strategy into data-driven storytelling.
• Problem solving mindset, competitive and curious.
• Willing to travel ~1 visit per year per client.

Responsibilities

• Oversee and lead a collection of social media accounts.
• Provide direct support to client contacts.
• Coordinate weekly with vendors/partners to align tasks and quality.
• Build quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Ensure lead routing is accurate within a CRM.
• Collaborate with Associate Director to meet goals.
• Drive cross-sells, upsells, and referrals through client relationships.
• Execute and optimize LinkedIn ads to maximize ROI.

Skills

LinkedIn Ads

Meta Ads

Paid Social Strategy

Campaign Optimization

Tools

LinkedIn Campaign Manager

Meta Campaign Manager

ZoomInfo

6Sense

Job description

Directive Consulting is a leading B2B marketing agency focused on delivering measurable results for technology, industrial, and services clients. The Paid Strategist role is client-facing and centers on building and managing paid social strategies, with direct collaboration with clients and internal teams to optimize performance.

You will develop high-performing paid social campaigns across LinkedIn and Meta, manage budgets, and translate data into actionable insights, contributing to client