Remote B2B Paid Social Strategist (LinkedIn Focus)

Directive; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Disability insurance

Life insurance

Remote-first

Job summary

Directive Consulting is a leading B2B marketing agency delivering impact across Technology, Industrial, and Services sectors. We seek a Paid Strategist to manage day-to-day client deliverables, craft custom paid social strategies, and communicate with clients and internal teams to drive results.

You will build high-performing Paid strategies for B2B clients, focusing on LinkedIn Ads and ROI, while collaborating with cross-functional teams to optimize campaigns and ensure client satisfaction.

Qualifications

• 2+ years experience at a performance/digital marketing agency with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Equal parts competitive and curious; you’re a true problem solver
• You live on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You’re quality-obsessed and have not lost your soul for advertising
• Travel to visit clients approximately once per year, per client or as needed

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with any vendors or operational partners to ensure we’re aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic
• Build strategies for clients each quarter
• Have the ability to create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and professional network
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

Skills

LinkedIn Ads

Paid social

B2B marketing

Client relationships

Analytics

Budget management

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Job description

Directive Consulting is a leading B2B marketing agency delivering impact across Technology, Industrial, and Services sectors. We seek a Paid Strategist to manage day-to-day client deliverables, craft custom paid social strategies, and communicate with clients and internal teams to drive results.

You will build high-performing Paid strategies for B2B clients, focusing on LinkedIn Ads and ROI, while collaborating with cross-functional teams to optimize campaigns and ensure client satisfaction.