Senior Paid Social Manager

Sage; Atlanta (GA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Annual bonus 20%

Health insurance

Dental insurance

Vision insurance

401(k) match

32 days paid time off

Parental leave

Work Away Program

Tuition reimbursement

Wellness rewards

Job summary

Sage seeks a Senior Paid Social Manager to own paid social for North America, driving demand, pipeline, and revenue across platforms including LinkedIn, Meta, Reddit, and emergent channels. This hybrid role partners with Brand, Creative, Organic Social, and Sales to optimize audiences, creative testing, and performance insights.

You will lead strategy, planning, testing, optimization, and measurement, leveraging AI tools to improve campaign effectiveness and ROI across the buyer journey.

Qualifications

• 5+ years in B2B paid social marketing within B2B SaaS/tech.
• Hands-on experience with major platforms (LinkedIn, Meta, Reddit).
• Experience owning paid social strategy, audience planning, creative testing, optimization, and performance measurement.

Responsibilities

• Own paid social strategy for North America, aligning to lead quality, pipeline, and revenue.
• Plan, test, optimize, and measure campaigns across LinkedIn, Meta, Reddit and emerging platforms.
• Collaborate with Brand, Creative, Organic Social, Product Marketing, Sales Development, agencies, and platform partners.

Skills

Paid social strategy

Audience planning

Creative testing

Analytics

Agency management

Cross-functional collaboration

Platform fluency

AI tools in marketing

Stakeholder management

Platform testing

Tools

LinkedIn Ads

Meta Ads

Reddit Ads

Job description

Paid social is one of the most important ways B2B buyers discover, evaluate, and engage with software brands before they ever speak with Sales. At Sage, we’re looking for a Senior Paid Social Media Manager to own how paid social supports demand generation, pipeline, and revenue across North America.

This role sits within the Performance Media team and is focused on strategy, planning, execution, testing, optimization, and performance measurement across paid social channels. You will lead paid social programs across platforms such as LinkedIn, Meta, Reddit, and emerging channels, with a clear focus on reaching the right audiences, improving creative performance, and driving high-quality leads, sales-qualified opportunities, pipeline, and return on investment.

This is a hands-on performance marketing role for someone who understands that strong paid social is not just media buying. It requires audience strategy, creative testing, platform fluency, data analysis, agency management, and close partnership across Brand, Organic Social, Creative, Performance Marketing, Product Marketing, BDR/SDR, agency, and platform teams.

You will use performance data, platform insights, creative learnings, and AI tools to improve how Sage plans, tests, scales, and measures paid social across North America.

Location Requirement: Hybrid 3 days per week from our Atlanta office (Ponce City Market)

Minimum Qualifications

• At least 5+ years of experience in B2B paid social marketing within B2B SaaS/tech
• Hands-on experience managing paid social campaigns across major platforms such as LinkedIn, Meta, Reddit, or similar channels.
• Background owning paid social strategy, audience planning, creative testing, optimization, and performance measurement.
• Experience managing agencies, platform partners, campaign budgets, timelines, and performance expectations.
• Strong analytical skills with the ability to connect paid social performance to lead quality, sales-qualified opportunities, pipeline, revenue, and return on investment.
• Experience partnering cross-functionally with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, or platform teams.
• Experience using AI tools to improve marketing effectiveness, creative variation, testing, optimization, reporting, or workflow efficiency.
• Strong communication and stakeholder management skills, with the ability to own initiatives, make recommendations, and drive execution with minimal direction.
• Experience working directly with social platform representatives and agency partners.
• Experience testing new social platforms, formats, audiences, creative approaches, or campaign structures.

Who is Sage?

Sage helps small and medium-size businesses succeed with AI-powered accounting, finance, ERP, payroll and HR software. Knowing that over 6+ million of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence.

Why Join Sage

• Own paid social strategy for North America in a role tied directly to lead quality, pipeline, revenue, and return on investment.
• Work on more than media execution by shaping audience strategy, creative testing, platform experimentation, optimization, and performance insights.
• Partner with Brand, Creative, Organic Social, Product Marketing, Performance Marketing, Sales Development, agencies, and platform teams to build social programs that are connected across the buyer journey.
• Use AI in practical ways to improve creative development, campaign testing, optimization, reporting, and workflow efficiency.
• Join a global B2B SaaS company where paid social is treated as a measurable growth channel, not just a brand awareness tactic.
• Own and execute Sage’s paid social strategy across North America, including LinkedIn, Meta, Reddit, and emerging social platforms.
• Develop paid social channel plans, audience strategies, creative testing roadmaps, and optimization plans that support lead generation, pipeline, and revenue goals.
• Manage paid social campaign execution from planning through launch, testing, optimization, reporting, and performance improvement.
• Partner with Brand and Creative teams to develop and optimize paid social creative, messaging, formats, and content.
• Collaborate with Organic Social to create a more connected paid and organic social approach across priority campaigns and audiences.
• Work directly with agency and platform partners to plan, execute, optimize, and scale paid social campaigns.
• Use performance data to refine campaigns, identify opportunities, and improve marketing-qualified leads, sales-qualified opportunities, pipeline contribution, and return on investment.
• Leverage AI tools and emerging technologies to improve creative development, testing, optimization, reporting, and campaign performance.
• Stay current on social platforms, audience behavior, creative best practices, platform changes, and emerging paid social opportunities.
• Communicate performance insights, recommendations, risks, and decisions needed to internal stakeholders and agency partners.

Benefits? We have plenty.

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

#LI-CH1

Performance Marketing

United States

Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and mid-size businesses globally with technology to work smarter and move faster. We build software that reduces busywork so customers can spend less time on admin and more time building their business.

Our colleagues are high-performers who prioritize growth, make bold choices, and focus and galvanize to get things done. They work on meaningful, market-shaping initiatives that stretch their skills, sharpen their craft, and create real customer impact.

Explore our culture and benefits: sage.com/careers/working-at-sage

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.

Senior Paid Social Manager

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.