Senior Affiliate Marketing Manager

Sage; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Annual bonus 15%

Health, dental, and vision coverage

401(k) retirement match

PTO 32 days

Parental leave

Work Away Program

Volunteer days

Tuition reimbursement

Wellness program

Job summary

Sage is seeking a Senior Affiliate Marketing Manager to own and scale the B2B affiliate program across the US and Canada, building strategic partnerships to drive high-quality demand, pipeline, and revenue.

You will recruit and enable partners, optimize campaigns, ensure accurate tracking, and report on performance with a data-driven approach in a hybrid Austin/Atlanta work model.

Qualifications

• At least 5 years of experience in affiliate marketing or performance partnerships.
• Experience managing B2B affiliate programs.
• Strong understanding of tracking, attribution, CRM systems, and analytics.

Responsibilities

• Own and manage Sage's B2B affiliate program across the US and Canada.
• Develop the affiliate channel strategy and identify growth opportunities.
• Recruit, onboard, and grow a strategic network of affiliate partners and platforms.
• Negotiate commissions and incentive programs; conduct regular business reviews.
• Collaborate with marketing, sales, and MarTech to align initiatives.
• Monitor performance and optimize ROI, pipeline contribution, and efficiency.

Skills

Affiliate marketing

Performance partnerships

Partner growth

B2B marketing

Tools

Impact Radius

Job description

Sage’s North American B2B affiliate marketing program is ready to be rebuilt and grown into a stronger source of qualified opportunities, pipeline and revenue. We are hiring a hands‑on B2B Affiliate Marketing Manager to own the program across the US and Canada and establish the strategy, partnerships and measurement needed to move the channel forward.

This is an individual contributor position within the Performance Marketing team responsible for developing strategic affiliate partnerships, driving high‑quality demand, qualified pipeline, and revenue growth across Sage's product portfolio. You will have meaningful autonomy to establish the affiliate playbook, recruit and grow partners, and determine where Sage should invest. An existing agency and our Performance Marketing team will support the program, while you retain internal ownership of the strategy and results.

Location Requirement: Hybrid - 3 days per week from either our Austin (405 Colorado St.) or our Atlanta (Ponce City Market) office.

Who is Sage & Why Join?

• Sage helps small to medium‑size businesses to succeed with AI‑powered Accounting, Finance and ERP software. Knowing that over 6 million of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

• Own and scale Sage’s B2B affiliate marketing program across the US and Canada, with the autonomy to build the channel end‑to‑end and shape how affiliate contributes to growth.

• Step into a role with clear success metrics tied to business outcomes, including qualified pipeline, sales opportunities, revenue contribution, and marketing efficiency.

• Build strategic affiliate, publisher, and platform partnerships with support from an existing agency, the Performance Marketing and cross‑functional team across Marketing, Sales, MarTech, and Web.

• Bring visibility to a growing channel, with the opportunity to become Sage’s affiliate subject matter expert and share North America learnings with teams in the UK and Europe.

• Grow your career within a stable, global SaaS company guided by our mantra "we do the right thing" and values: Human, Bold, Trust, and Simplify, all employees are benefited with 40 paid volunteer hours per year to give back to our local communities

Key Responsibilities

• Own and manage Sage's B2B affiliate marketing program across the US and Canada.

• Develop the affiliate channel strategy by identifying growth opportunities, evaluating new partnership models, and recommending investments that increase pipeline, revenue, and marketing efficiency.

• Identify, recruit, onboard, and grow a strategic network of affiliate partners, publishers, and affiliate platforms to expand reach and drive high‑quality leads, qualified pipeline, and SQOs.

• Build and maintain strategic partner relationships by developing joint growth plans, negotiating commission structures and incentive programs, and conducting regular business reviews.

• Develop and execute affiliate growth strategies and campaigns that improve lead quality, conversion rates, pipeline contribution, and overall channel performance.

• Monitor, analyze, track, and optimize affiliate performance using data‑driven insights to maximize ROI, pipeline contribution, and marketing efficiency.

• Collaborate with Digital Marketing, Regional Program Marketing, Sales, Product Marketing, Marketing Operations, Marketing Technology (MarTech), and Web Optimization teams to align affiliate initiatives with broader marketing campaigns and business priorities.

• Ensure accurate campaign tracking, attribution, lead routing, reporting, and compliance across all affiliate activities.

• Analyze channel performance and present actionable insights, recommendations, and business results to stakeholders.

• Evaluate new affiliate networks, publishers, technologies, and partnership opportunities to diversify acquisition channels and support future growth.

• Manage day‑to‑day affiliate communications, partner enablement, campaign execution, budgets, forecasting, and performance reviews.

Minimum Qualifications

• At least 5 years of experience in affiliate marketing, performance partnerships, partner growth or performance marketing with direct responsibility for an affiliate program.

• Proven experience managing and growing affiliate or partner programs within a B2B business.

• Experience with the affiliate management platforms Impact Radius.

• Strong understanding of affiliate tracking, attribution, CRM systems, marketing automation platforms, and digital analytics.

• Demonstrated ability to analyze performance data and optimize programs to improve lead quality, pipeline, revenue, and ROI.

• Experience managing external partners, negotiating contracts, and developing strategic business relationships.

• Excellent project management, organizational, communication, negotiation, and stakeholder management skills.

• Understanding of B2B buyer journeys, demand generation, lead nurturing, and conversion optimization.

• Experience managing affiliate budgets, forecasting channel performance, and making investment recommendations.

Benefits?

• Competitive annual bonuses (15%)

• Comprehensive health, dental, and vision coverage

• 401(k) retirement match (100% matching up to 4%)

• 32 days paid time off (22 personal days & 10 national holidays)

• 18 weeks of paid parental leave (offered 1 year after the start date)

• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

• Sage Foundation: 5 days paid yearly to volunteer

• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

Performance Marketing

United States

Austin;Atlanta

Hybrid

Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

Learn more about working at Sage: sage.com/en-us/company/careers/working-at-sage/

Watch a video about our culture: youtube.com/watch?v=h1-vs3zIpnc

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at [e-mail] .

Learn more about DEI at Sage: sage.com/en-us/company/careers/diversity-equity-and-inclusion/

Senior Affiliate Marketing Manager

Equal Employment Opportunity (EEO)

Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.