Senior Paid Social & Creator Growth Lead

Rippling; United States; Remote; USD 100,000 - 125,000; Full time

Benefits offered by this job

Remote-first setup

Medical, dental, vision coverage

401(k) plan

Flexible time off

Job summary

Cardiff seeks a senior social media leader to own paid social strategy and execution across Meta and TikTok. You will manage creative testing, audience strategy, and budget allocation while coordinating influencer-driven campaigns and Spark Ads.

This role requires hands-on optimization, strong analytics, and a results-driven mindset. Reporting to the Chief Marketing Officer, you will oversee a $1.3–2M monthly spend, shape the creative pipeline, and coordinate with the influencer program.

Qualifications

• Experience managing paid social at scale in direct-response or lead-gen context.
• Hands-on management of Meta Ads and TikTok Ads with real spend.
• Experience implementing Conversions API and TikTok Events API.
• Familiarity with influencer partnerships and creator sourcing.

Responsibilities

• Own paid social end to end for Meta and TikTok with budgeting decisions.
• Lead the creative engine: brief, testing calendar, and native formats by platform.
• Manage creative fatigue and cadence between Meta and TikTok, including frequency control.
• Own audience strategy, lookalikes, exclusions, and geographic weighting.
• Run Creator/Spark Ads program, whitelisting, and native alignment.
• Own measurement stack and reconcile platform data with Salesforce.

Skills

Paid social management

Meta Ads

TikTok Ads

Conversions API

TikTok Events API

Influencer management

Creative testing

Budget optimization

Tools

Spark Ads

Creator whitelisting

Salesforce

Meta Conversions API

TikTok Events API

Job description

Cardiff seeks a senior social media leader to own paid social strategy and execution across Meta and TikTok. You will manage creative testing, audience strategy, and budget allocation while coordinating influencer-driven campaigns and Spark Ads.

This role requires hands-on optimization, strong analytics, and a results-driven mindset. Reporting to the Chief Marketing Officer, you will oversee a $1.3–2M monthly spend, shape the creative pipeline, and coordinate with the influencer program.