Senior Paid Social Campaign Architect - Remote

Lumen; Denver (CO); On-site; USD 89,000 - 118,000; Full time

Job summary

Lumen is seeking a Media Buyer to own the day‑to‑day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audience, budget, bid, placement and creative decisions across an assigned portfolio, managing performance within approved investment and brand parameters.

You’ll apply deep paid social expertise, lead testing and optimization workstreams, and collaborate with cross‑functional teams to resolve delivery and measurement issues while

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns in‑house or at an agency.
• Hands‑on experience in LinkedIn Campaign Manager and at least one other social ads manager, with campaigns they personally built and optimized.
• Familiarity with UTM and conversion tracking conventions, and willingness to be trained on ABM and CRM measurement.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and quality assurance.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue, audience saturation, auction and delivery issues, and take corrective action within approved parameters.
• Resolve complex campaign or measurement problems, including situations where precedent is limited; assess tradeoffs, document decisions and elevate material business, brand or investment risks.
• Lead the paid social creative testing calendar. Design structured tests across hooks, formats, offers and audiences; interpret results; and convert findings into repeatable recommendations.
• Brief and partner with Creative on social‑native assets, translating platform performance into clear direction for specifications, aspect ratios, motion, messaging and rotation.
• Build and govern matched, retargeting, lookalike, interest and suppression audiences in coordination with the ABM program to improve relevance and prevent duplicate account exposure.
• Maintain campaign measurement integrity, including UTM standards, conversion events, form and lead‑object mapping, and troubleshooting with Marketing Operations.
• Deliver weekly performance narratives that explain what changed, why it changed, business implications and recommended next actions; connect platform results to available funnel and CRM outcomes.
• Monitor platform changes, formats and beta programs; recommend and lead practical process or campaign improvements, document best practices and provide guidance to less‑experienced colleagues.

Skills

Paid social campaigns

LinkedIn Campaign Manager

AB testing

Performance data analysis

Creative testing

UTM / conversion tracking

Documentation and organization

Education

Bachelor’s degree in business/Marketing or related area

Tools

LinkedIn Campaign Manager

Social Ads Manager

Job description

Lumen is seeking a Media Buyer to own the day‑to‑day planning, activation, optimization and measurement of paid social campaigns. You will translate strategy into audience, budget, bid, placement and creative decisions across an assigned portfolio, managing performance within approved investment and brand parameters.

You’ll apply deep paid social expertise, lead testing and optimization workstreams, and collaborate with cross‑functional teams to resolve delivery and measurement issues while