Senior Remote Paid Social Buyer for Tech & AI Campaigns

Lumen; Austin (TX); Remote; USD 93,000 - 124,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Voluntary lifestyle benefits

Job summary

Lumen is seeking a Media Buyer in the United States (TX/Austin region) to own the day-to-day planning, activation, optimization and measurement of paid social campaigns. You’ll translate strategy into audience, budget, bid, placement and creative decisions end-to-end.

Responsibilities include testing, optimization, and cross-functional collaboration across ABM, CRM, and marketing ops to improve performance. Strong data skills and experience with LinkedIn Campaign Manager are required.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns; B2B preferred.
• Hands-on experience in LinkedIn Campaign Manager and another social ads manager.
• Comfort with daily optimization and reading performance data.
• Genuine interest in creative; organized and documentation-minded.
• Familiarity with UTM and conversion tracking; willing to be trained on ABM/CRM.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end: structure, audiences, placements, budgets, bidding, scheduling, QA.
• Own delivery, pacing, frequency and performance; diagnose fatigue and delivery issues; take corrective action.
• Resolve complex campaign or measurement problems; document decisions and assess risks.
• Lead paid social creative testing calendar; design tests; interpret results; translate into actions.
• Brief and partner with Creative on social-native assets; provide clear direction for specs and formats.
• Build and govern retargeting, lookalike, interest audiences with ABM integration to improve relevance.
• Maintain campaign measurement integrity: UTM standards, conversion events, mapping, troubleshooting.
• Deliver weekly performance narratives; connect platform results to funnel and CRM outcomes.
• Monitor platform changes and test new formats; share best practices with colleagues.

Skills

LinkedIn Campaign Manager

Paid social optimization

Data-driven decisions

ABM/CRM measurement

Campaign testing & optimization

Education

Bachelor’s degree in business/marketing

Tools

UTM tracking

Social ads managers

Job description

Lumen is seeking a Media Buyer in the United States (TX/Austin region) to own the day-to-day planning, activation, optimization and measurement of paid social campaigns. You’ll translate strategy into audience, budget, bid, placement and creative decisions end-to-end.

Responsibilities include testing, optimization, and cross-functional collaboration across ABM, CRM, and marketing ops to improve performance. Strong data skills and experience with LinkedIn Campaign Manager are required.