Remote Media Buyer: Paid Social & Campaign Optimization

Lumen; Santa Fe (NM); Remote; USD 85,000 - 124,000; Full time

Job summary

Lumen is seeking a Media Buyer to own the day‑to‑day planning, activation, optimization and measurement of paid social campaigns across an assigned portfolio. You will translate strategy into audience, budget, bid, placement and creative decisions, independently managing performance within approved investment, brand and measurement parameters.

The role requires deep paid social expertise, testing leadership and cross‑functional collaboration with ABM and CRM teams to resolve delivery and

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns in‑house or at an agency.
• Hands‑on experience in LinkedIn Campaign Manager and at least one other social ads manager, with campaigns they personally built and optimized.
• Demonstrated comfort with daily optimization work, and with reading performance data at small sample sizes without overreacting to noise.
• A genuine interest in creative.
• Organized and documentation‑minded, with testing rigor
• Familiarity with UTM and conversion tracking conventions, and willingness to be trained on ABM and CRM measurement.

Responsibilities

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and quality assurance.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue, audience saturation, auction and delivery issues, and take corrective action within approved parameters.
• Resolve complex campaign or measurement problems, including situations where precedent is limited; assess tradeoffs, document decisions and elevate material business, brand or investment risks.
• Lead the paid social creative testing calendar. Design structured tests across hooks, formats, offers and audiences; interpret results; and convert findings into repeatable recommendations.
• Brief and partner with Creative on social‑native assets, translating platform performance into clear direction for specifications, aspect ratios, motion, messaging and rotation.
• Build and govern matched, retargeting, lookalike, interest and suppression audiences in coordination with the ABM program to improve relevance and prevent duplicate account exposure.
• Maintain campaign measurement integrity, including UTM standards, conversion events, form and lead‑object mapping, and troubleshooting with Marketing Operations.
• Deliver weekly performance narratives that explain what changed, why it changed, business implications and recommended next actions; connect platform results to available funnel and CRM outcomes.
• Monitor platform changes, formats and beta programs; recommend and lead practical process or campaign improvements, document best practices and provide guidance to less‑experienced colleagues.

Skills

Paid social management

Analytics

ABM knowledge

CRM processes

Creative testing

Education

Bachelor’s degree in business/Marketing

Tools

LinkedIn Campaign Manager

Job description

Lumen is seeking a Media Buyer to own the day‑to‑day planning, activation, optimization and measurement of paid social campaigns across an assigned portfolio. You will translate strategy into audience, budget, bid, placement and creative decisions, independently managing performance within approved investment, brand and measurement parameters.

The role requires deep paid social expertise, testing leadership and cross‑functional collaboration with ABM and CRM teams to resolve delivery and