Senior Lead B2B Media Buyer — Remote Strategy & Scaling

Lumen; Austin (TX); Remote; USD 132,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Wellbeing programs

Job summary

Lumen is seeking a senior media leader to own and optimize paid media across search, social, and ABM channels for a complex B2B environment. You’ll align audiences, sequencing, investment, and measurement to maximize demand and downstream revenue.

You will guide platform governance, experimentation, and cross-functional collaboration with Creative, Marketing Operations, and Analytics to improve media effectiveness and ROI.

Qualifications

• Bachelor’s degree in business, marketing, or related field.
• 8+ years of experience buying B2B paid media with direct account ownership in Google Ads and LinkedIn Campaign Manager.
• Experience managing seven-figure annual media budgets and pacing/reallocation.

Responsibilities

• Lead enterprise paid media strategy for search, social, and ABM and contribute to campaign strategy.
• Own a seven-figure media portfolio across Google, LinkedIn, YouTube, and other channels.
• Coordinate audience, targeting, messaging, sequencing, and budget allocation across platforms.

Skills

Paid media

ABM

Google Ads

LinkedIn Campaign Manager

Demandbase

Education

Bachelor’s degree in business/marketing

Master’s degree (preferred)

Tools

Google Ads

LinkedIn Campaign Manager

Demandbase

Job description

Lumen is seeking a senior media leader to own and optimize paid media across search, social, and ABM channels for a complex B2B environment. You’ll align audiences, sequencing, investment, and measurement to maximize demand and downstream revenue.

You will guide platform governance, experimentation, and cross-functional collaboration with Creative, Marketing Operations, and Analytics to improve media effectiveness and ROI.