Senior Paid Social Campaign Lead

Lumen; Atlanta (GA); À distance; USD 85 000 - 113 000; Plein temps

Résumé du poste

Lumen is seeking a Media Buyer to own day-to-day paid social campaigns across an assigned portfolio. They translate strategy into audience, budget, bid, placement and creative decisions, independently managing performance within approved investment, brand and measurement parameters.

Ideal candidates hold a Bachelor's in business or marketing with 4+ years of hands-on paid social experience, including LinkedIn Campaign Manager proficiency and analytics.

Qualifications

• Bachelor’s degree in business, Marketing, or a related area.
• 4+ years experience running paid social campaigns in-house or at an agency; B2B preferred, strong B2C acceptable.

Responsabilités

• Independently build, launch and manage paid social campaigns end to end, including structure, audiences, placements, budgets, bidding, scheduling and QA.
• Own delivery, pacing, frequency and performance for an assigned portfolio; diagnose creative fatigue and delivery issues and take action.
• Resolve complex campaign or measurement problems; assess tradeoffs, document decisions and elevate risks.
• Lead paid social creative testing calendar; design tests, interpret results and convert findings into recommendations.
• Brief and partner with Creative on social-native assets and translate platform performance into specifications.
• Build and govern audiences in coordination with ABM program to improve relevance and avoid duplicates.
• Maintain campaign measurement integrity, including UTM standards and conversion events; assist Marketing Operations.
• Deliver weekly performance narratives explaining changes, implications, and next actions.
• Monitor platform changes and lead process improvements; document best practices for colleagues.

Connaissances

Paid social optimization

Campaign management

Analytics

LinkedIn Campaign Manager

Formation

Bachelor's degree in business or marketing

Outils

UTM tracking

CRM platforms

ABM tooling

Description du poste

Lumen is seeking a Media Buyer to own day-to-day paid social campaigns across an assigned portfolio. They translate strategy into audience, budget, bid, placement and creative decisions, independently managing performance within approved investment, brand and measurement parameters.

Ideal candidates hold a Bachelor's in business or marketing with 4+ years of hands-on paid social experience, including LinkedIn Campaign Manager proficiency and analytics.