Senior Paid Social Analyst (B2B) — Data‑Driven Growth

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe in New York is seeking a Senior Analyst to manage and optimize paid social campaigns across platforms such as Facebook and Twitter. The role includes QA, reporting, documentation, and billing reconciliation for a fast-paced client portfolio.

The ideal candidate will have 2+ years of hands-on experience with paid social campaigns, strong analytical skills, and Excel proficiency. You will collaborate with a dynamic team to implement AI-driven optimizations and drive measurable

Qualifications

• 2+ years of experience in paid social bid management, campaign development/management/optimization.
• Digital media operations experience preferred.
• Leverage platform-native automation and AI‑driven optimization tools.
• Analyze AI-assisted insights and campaign performance data to identify trends and provide recommendations.
• Strong analytical thinking and mathematical skills; ability to manage data.
• Experience with Facebook and Twitter Ads platforms or 3rd party API technology.
• Experience with PPC and digital display advertising.
• Resourceful, curious, and motivated team player with strong organizational and communication skills.
• Proficiency in Microsoft Excel; advanced data manipulation skills.

Responsibilities

• Execute, manage, and optimize media campaigns across paid social channels for assigned clients.
• Demonstrate diligence, attention to detail, and adherence to agency best practices.
• Maintain and organize campaign materials and documentation.
• Handle daily campaign maintenance and tracking status inquiries.
• Assist in developing client-facing campaign performance reports.
• Contribute to inventory assessment and proposal development for new opportunities.
• Manage delivery of creative assets, insertion orders, and campaign artifacts for launches.
• Traffic campaigns into technology platforms.
• Run QA to ensure accurate implementation, pacing, and performance.
• Generate monthly bill/pay and spend reports.
• Participate in knowledge-sharing sessions to learn and apply new strategies.

Skills

Paid social management

Data analysis

Attention to detail

Collaboration

Excel proficiency

Communication skills

Tools

Facebook Ads

Twitter Ads

3rd‑party API

Job description

Publicis Groupe in New York is seeking a Senior Analyst to manage and optimize paid social campaigns across platforms such as Facebook and Twitter. The role includes QA, reporting, documentation, and billing reconciliation for a fast-paced client portfolio.

The ideal candidate will have 2+ years of hands-on experience with paid social campaigns, strong analytical skills, and Excel proficiency. You will collaborate with a dynamic team to implement AI-driven optimizations and drive measurable