Senior Analyst, Paid Social

Publicis Groupe; New York (NY); On-site; USD 60,800 - 93,600; Full time

Benefits offered by this job

Medical coverage

Dental and vision

401K

Flexible time off

Job summary

A leading marketing company in New York is seeking a Senior Analyst, Paid Social to lead client social media campaigns. The successful candidate will drive campaign strategies, manage budgets, and ensure effective communication with clients. Required qualifications include 1-2 years of paid social media experience and proficiency in MS Office. The position offers a comprehensive benefits package, including medical, dental, and 401K, along with a competitive salary range between $60,800 - $93,600 annually.

Qualifications

• 1-2 years of paid social media experience required.
• Experience working in a client-facing capacity.
• Genuine interest in the digital media space and enjoys industry trends.

Responsibilities

• Ensure flawless campaign execution to meet client objectives.
• Direct campaign optimizations and reporting.
• Manage budgets and flighting for platforms.

Skills

Paid social media experience

Client-facing experience

Analytical capabilities

Proficiency in MS Office (Excel, PowerPoint)

Job description

Overview

The Senior Analyst, Paid Social is responsible for leading the success of client-paid social media campaigns by providing thoughtful leadership on campaign strategies and optimization, building strong relationships, and establishing clear lines of communication with clients, partners, and internal staff members.

Responsibilities

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
• Oversee budgets and flighting for all self-service platforms
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
• Forecast around audits and campaign analytics
• Assist the Manager and greater team with overall strategy and recommendations
• Serve as a mentor to Analysts and available for ad hoc questions and training

Qualifications

• 1-2 years of paid social media experience required
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
• Experience working in a client-facing capacity
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks
• Genuine interest in the digital media space and enjoys staying up-to-date on industry trends

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: $60,800 - $93,600 annually. The Company reserves the right to modify this pay range at any time. The application deadline for this job posting will be 05/21/2026.

All your information will be kept confidential according to EEO guidelines.

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