Senior Paid Media Strategist & ROI Leader

Go Local Interactive, LLC; Overland Park (KS); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Three medical insurance plan options

100% health insurance coverage

401k with 4% company match

Paid time off

Casual dress code

Free snacks and coffee

Job summary

A digital marketing agency is seeking a Senior Paid Media Specialist to lead the management and optimization of client paid search marketing programs. Responsibilities include performance analysis, strategic planning, and providing mentorship to junior staff. Ideal candidates will have strong communication and analytical skills, with deep knowledge of Google and Bing advertising platforms. The position allows for a collaborative environment aiming for effective client results. Competitive benefits package and a supportive workplace culture are offered.

Qualifications

• Proven track record of prioritizing and multi-tasking in a fast-paced environment.
• Strong written and verbal communication skills with proficiency in English.
• Ability to lead training sessions and solve complex problems.
• Effective communicator between technical teams and clients.

Responsibilities

• Manage and oversee high-level client paid media accounts.
• Mentor and train other team members on client solutions.
• Analyze campaign performance and present ROI recommendations.
• Research marketing trends to implement best practices.

Skills

Strategic analytical thinking

Strong communication skills

Presentation skills

Leadership and training

Proficient in Microsoft Office

Knowledge of Bing Ads

Advanced Google products knowledge

Education

Bachelor's Degree in Marketing or related field

Google Ads Certification

Tools

Microsoft Excel

Google Ads

Google Analytics

Google Data Studio

Job description

A digital marketing agency is seeking a Senior Paid Media Specialist to lead the management and optimization of client paid search marketing programs. Responsibilities include performance analysis, strategic planning, and providing mentorship to junior staff. Ideal candidates will have strong communication and analytical skills, with deep knowledge of Google and Bing advertising platforms. The position allows for a collaborative environment aiming for effective client results. Competitive benefits package and a supportive workplace culture are offered.