Search Engine Marketing Specialist

Profiles; Baltimore (MD); Hybrid; USD 77,000 - 94,000; Full time

Benefits offered by this job

Cutting-edge digital tools

Collaborative team environment

Job summary

Profiles in Baltimore, MD is hiring a SEM Specialist for a full-time hybrid role onsite on Tuesdays and Thursdays. You will develop and manage SEM and PPC campaigns while thinking strategically to maximize client ROI and investment impact.

Join a collaborative team environment and leverage cutting-edge digital marketing tools to drive performance for diverse clients across industries.

Qualifications

• Develop digital media strategies aligned with advertising goals.
• Experience in SEM campaign design, development, and management.
• Strong knowledge of Google Ads and Microsoft Ads platforms.
• Ability to interpret campaign reports and optimize performance.

Responsibilities

• Create and execute SEM and PPC display campaigns that maximize ROI.
• Analyze data and generate actionable insights to improve campaign performance.
• Manage bid strategies, keyword research, and ad copywriting.
• Collaborate with internal teams and clients to refine digital strategies.
• Stay current with trends and advancements in search engine marketing.

Skills

Digital media strategy

SEM campaign design

Google Ads & Microsoft Ads

Campaign reporting & optimization

Tools

Google Ads

Microsoft Advertising

Job description

An award-winning advertising agency is hiring a SEM Specialist in Baltimore, MD for a full-time, hybrid position onsite Tuesday and Thursday. The role offers the SEM Specialist to work to develop and manage SEM and PPC display campaigns while also thinking strategically and maximizing the impact of our client's investment.

• Competitive salary up to 85,000/yr
• Opportunity to work with cutting-edge digital marketing tools.
• Collaborative team environment.

SEM Specialist Requirements:

• Development of digital media strategies aligned with overall advertising goals.
• Experience in SEM campaign design, development, and management.
• Strong knowledge of Google Ads and Microsoft Ads platforms.
• Ability to interpret campaign reports and optimize performance.

SEM Specialist Responsibilities:

• Create and execute SEM and PPC display campaigns that maximize ROI.
• Analyze data and generate actionable insights to improve campaign performance.
• Manage bid strategies, keyword research, and ad copywriting.
• Collaborate with internal teams and clients to refine digital strategies.
• Stay current with trends and advancements in search engine marketing.

About Profiles:

An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily - careerprofiles.com.